This guide written from a funder’s perspective provides useful advice about what you need to consider when making a funding application. It includes: researching the funder before approaching them; highlighting what you are trying to achieve and what you have already achieved; referring to the aims of the funder; having a balanced and clear budget; common mistakes and being realistic and not too ambitious.
What would you do if you were fundraising?
I'd always start with the Artistic Vision. What am I trying to realise/create? Then I'd break it down into the key steps to achieve it. I would consider who it was for, what it would cost and how I'd resource it.