With the scrutiny of budgets, many businesses carry out a robust analysis of their partnership with arts organisations. This short guide introduces an evaluation tool developed by Arts & Business which offers a clear way to report the complex, multi-layered outcomes of a partnership. It examines key areas to measure return on investment including inputs, leverage, community, cultural and business benefits.
Cultural partnerships benefit businesses across its functions, so the evaluation tool captures the cross-departmental benefits from marketing, branding, corporate social responsibility to human resources. Outcomes can include marketplace (sales), employee (staff performance) and community (engagement) benefits.