AMA Conference 2020

A cultural partnership evaluation tool

A cultural partnership evaluation tool

By Arts & Business

SUMMARY

With the scrutiny of budgets, many businesses carry out a robust analysis of their partnership with arts organisations. This short guide introduces an evaluation tool developed by Arts & Business which offers a clear way to report the complex, multi-layered outcomes of a partnership. It examines key areas to measure return on investment including inputs, leverage, community, cultural and business benefits.

Business benefits
Cultural partnerships benefit businesses across its functions, so the evaluation tool captures the cross-departmental benefits from marketing, branding, corporate social responsibility to human resources. Outcomes can include marketplace (sales), employee (staff performance) and community (engagement) benefits.

Resource type: Guide/tools | Published: 2014