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16th April 2020 Carol Jones

64 Million Artists January Challenge Impact Report

By: 64 Million Artists


Each year thousands of people take part in 64 Million Artists 31 days of free creative challenges. #TheJanuaryChallenge takes place across social media and promotes creativity, peer support and wellbeing. This report explores the impact and reach of The January Challenge online and offline.

The January Challenge is a national celebration of Everyday Creativity.
A washing clip crafted into a crocodile with googly eyes and pipe cleaner legs.
For each of the 31 days in January, 64 Million Artists release a short, fun, creative challenge - and invite anybody and everybody to have a go. 64 Million Artists believe that everyone is creative, and that creativity can have a positive impact on our lives and the world around us.

The January Challenge is a chance to activate and celebrate that creativity - to ‘do, think and share’ your way into the new year, and see what happens along the way.

2020 was the 6th time they’ve run The January Challenge, and this year over 30,000 people took part. Challenges took place in homes, hospitals, offices, care homes, schools and libraries, and engaged people from 5 years old to 85 years old.

This report explores the impact and reach of The January Challenge online and offline, and acts as an invitation to the reader to celebrate the potential in everyday creativity and creative participation. 64 Million Artists want to contribute to the wider debate about participation in creative endeavours and the benefits that people observe for themselves when engaging with them.


Read the full Impact Report 

 

 

| Published:2020

Smart tags: creativity peer support wellbeing digital engagement participation engagement

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