Each year thousands of people take part in 64 Million Artists 31 days of free creative challenges. #TheJanuaryChallenge takes place across social media and promotes creativity, peer support and wellbeing. This report explores the impact and reach of The January Challenge online and offline.
The January Challenge is a chance to activate and celebrate that creativity - to ‘do, think and share’ your way into the new year, and see what happens along the way.
2020 was the 6th time they’ve run The January Challenge, and this year over 30,000 people took part. Challenges took place in homes, hospitals, offices, care homes, schools and libraries, and engaged people from 5 years old to 85 years old.
This report explores the impact and reach of The January Challenge online and offline, and acts as an invitation to the reader to celebrate the potential in everyday creativity and creative participation. 64 Million Artists want to contribute to the wider debate about participation in creative endeavours and the benefits that people observe for themselves when engaging with them.