The back of a man wearing a bright pink cap with along stream of large colourful bubbles.
 

Resources Reaching New Audiences

Reaching New Audiences 2023 

Giving you the tools to welcome more people into your organisation. 

Below you’ll find a selection of curated resources to help you think differently about who your audiences are and who they could be. They support our one-day programme Reaching New Audiences and explore practical approaches that you can use to meet the needs of new audiences.

You’ll find many more useful resources on the AMA’s knowledge hub AMAculturehive. If there’s something you can’t find or if you have a case study you’d like to share just contact our Editor.

Find out more about Reaching New Audiences

Plan and Develop  

Frameworks, templates and insight to support your planning and develop your planning.

How to…

Practical advice, guides and tip just when you need them most.

Understand the importance of analysis when devising strategy and how to understand, interrogate and use the insight you gather.

case-study
Blurrd figuresmoveforward in thefoyer at ACMI. One is a wheelchair user.
Courtesy acmi

Example: Disability Action Plan

guide-toolkit
over: Dismantling structural inequality in your cinema
 

Toolkit: Dismantling structural inequality in your cinema

guide-toolkit
Group of people standing behind concrete blocks
Image by wal_172619 from Pixabay

How to use digital to reach new audiences

webinar
Group of people taking part in an activity.
AMA conference 2019 © Marion Botella

Video: Getting started with digital access and inclusion

guide-toolkit
Group dancing on a stage with rainbow-coloured material. Person in foreground holding material above their head.
Dance to Health Norwich. Photo: Becky Demmen

How to… co-create an evaluation

case-study
Covid secure boom pole in action during recording of Podtours podcast
Covid-19 secure boom pole in action during recording of Podtours podcast. Image courtesy of St Mellitus Organ Restoration Project © Photo Charlotte Wilson.

Using podcasts to engage with new audiences

guide-toolkit
Two pink macaron perched on top of each other. A single fresh raspberry balances on the top with three more clustered in front.
Image by S. Hermann & F. Richter from Pixabay

How to…write good Alt Text

guide-toolkit
A group of 5 young people in silhouette running inside a large industrial pipe.
Cover image: Creative Barking and Dagenham. Audience at DAGfest 2015, curated by a steering group of local residents. Photo: Dabuju Media

Creative People and Places: Shared Decision-Making Toolkit

Miracle thinking

Resources that explore belonging and making your organisation more welcome.

case-study
Galwad case study front cover. A man looms over with arms outstretched. He's wearing tie-dyed white trousers and a large multi-coloured jacket.
Courtesy GALWAD

Case study: GALWAD and radical inclusion

webinar
Small boy wearing a headset
Photo by Alireza Attari on Unsplash

Video: Welcoming the widest possible audience

report
Front cover of 10 Years of Learning from Creative People and Places report.
Rien N’est Moins Sur by Collectif de Bascule at Appetite’s Big Feast. Photo © Andrew Billington

10 Years of Learning from Creative People and Places

case-study
A canal meets the sea. Houses line the canal bank with several cars parked outside. A large moon is in the sky and a Big Wheel amusement ride is in the distance.
Image: created by Will Adams Centre students and Marie Horner (Dante or Die)

Ideas Test: theatre for young people, by young people

report
A mother looks down at her daughter who is in a wheelchair. They are stood in front of a large, illuminated sign.
Courtesy EEA

Engaging disadvantaged communities outside your catchment area

guide-toolkit
A young boy kneeling on a red carpet reaches out to a blue backpack.
A child using the fidget backpacks at Maidstone Museum. © Maidstone Museum

Welcoming families with special educational needs and disabilities

research
A group of older women all in black dresses, some couched, some with arms outstretched
©

Quite an adventure: lessons from digital arts projects with older people

blog
Behind the Scenes: Our Space, Theatre Royal Plymouth. Blog 3 - Clive Rowe
©

Behind the Scenes: Our Space, Theatre Royal Plymouth. Blog 3 – Clive Rowe

Peer learning that inspires 

Delve into this mix of case studies from organisations big and small to inspire your thinking.