Reaching New Audiences 2023
Giving you the tools to welcome more people into your organisation.
Below you’ll find a selection of curated resources to help you think differently about who your audiences are and who they could be. They support our one-day programme Reaching New Audiences and explore practical approaches that you can use to meet the needs of new audiences.
You’ll find many more useful resources on the AMA’s knowledge hub AMAculturehive. If there’s something you can’t find or if you have a case study you’d like to share just contact our Editor.
Plan and Develop
Frameworks, templates and insight to support your planning and develop your planning.

Guide: Creating an effective audience development plan

Podcast: All inclusive – museum diversity and festival planning

Guidance: Online working and online Safeguarding
How to…
Practical advice, guides and tip just when you need them most.
Understand the importance of analysis when devising strategy and how to understand, interrogate and use the insight you gather.

Video: Getting started with digital access and inclusion

Using podcasts to engage with new audiences

Creative People and Places: Shared Decision-Making Toolkit
Miracle thinking
Resources that explore belonging and making your organisation more welcome.

10 Years of Learning from Creative People and Places

Ideas Test: theatre for young people, by young people

Welcoming families with special educational needs and disabilities
Peer learning that inspires
Delve into this mix of case studies from organisations big and small to inspire your thinking.

Case study: Apples and Snakes – developing audiences for the future

The impact of everyday creativity on community identity and cohesion

Case study: Learning to pivot and finding new ways to engage with communities

Ambassador programmes and increasing engagement with disadvantaged families
