Resources Reaching New Audiences

Reaching New Audiences 2023 

Giving you the tools to welcome more people into your organisation. 

Below you’ll find a selection of curated resources to help you think differently about who your audiences are and who they could be. They support our one-day programme Reaching New Audiences and explore practical approaches that you can use to meet the needs of new audiences.

You’ll find many more useful resources on the AMA’s knowledge hub AMAculturehive. If there’s something you can’t find or if you have a case study you’d like to share just contact our Editor.

Plan and Develop  

Frameworks, templates and insight to support your planning and develop your planning.

How to…

Practical advice, guides and tip just when you need them most.

Understand the importance of analysis when devising strategy and how to understand, interrogate and use the insight you gather.

Blurred figures move forward in the foyer at ACMI. One is a wheelchair user.
Courtesy acmi

Example: Disability Action Plan

Group of people taking part in an activity.
AMA conference 2019 © Marion Botella

Video: Getting started with digital access and inclusion

Group dancing on a stage with rainbow-coloured material. Person in foreground holding material above their head.
Dance to Health Norwich. Photo: Becky Demmen

How to… co-create an evaluation

Covid secure boom pole in action during recording of Podtours podcast
Covid-19 secure boom pole in action during recording of Podtours podcast. Image courtesy of St Mellitus Organ Restoration Project © Photo Charlotte Wilson.

Using podcasts to engage with new audiences

A group of 5 young people in silhouette running inside a large industrial pipe.
Cover image: Creative Barking and Dagenham. Audience at DAGfest 2015, curated by a steering group of local residents. Photo: Dabuju Media

Creative People and Places: Shared Decision-Making Toolkit

Miracle thinking

Resources that explore belonging and making your organisation more welcome.

Galwad case study front cover. A man looms over with arms outstretched. He's wearing tie-dyed white trousers and a large multi-coloured jacket.
Courtesy GALWAD

Case study: GALWAD and radical inclusion

Front cover of 10 Years of Learning from Creative People and Places report.
Rien N’est Moins Sur by Collectif de Bascule at Appetite’s Big Feast. Photo © Andrew Billington

10 Years of Learning from Creative People and Places

A canal meets the sea. Houses line the canal bank with several cars parked outside. A large moon is in the sky and a Big Wheel amusement ride is in the distance.
Image: created by Will Adams Centre students and Marie Horner (Dante or Die)

Ideas Test: theatre for young people, by young people

A young boy kneeling on a red carpet reaches out to a blue backpack.
A child using the fidget backpacks at Maidstone Museum. © Maidstone Museum

Welcoming families with special educational needs and disabilities

Peer learning that inspires 

Delve into this mix of case studies from organisations big and small to inspire your thinking.