here
AMA Symposium 2003 – Recommendations
A set of recommendations emerging from the AMA Symposium 2003. The event was titled ‘The Whole Picture’ and aimed to bring together 90 senior arts professionals for an intense 24-hour…
Search Results for:
here
The anatomy of buzz
Transcript of a keynote speech on creating a buzz and spreading ideas by word of mouth, pull marketing, and viral marketing….
here
The art of conversation
Transcript of a presentation on copywriting and creating ideas for the social web.
here
The changing role of the marketer
A transcript from a presentation at the 2010 AMA conference by Penguin Digital. The changing role of the marketer – push vs pull marketing….
here
The real front line
People working in the arts know all about the impending funding crisis, but Tim Wood, AMA board member and director of communications at The Place, believes only arts audiences can…
here
Txtm8 – the effective use of SMS
An introduction to text message marketing using, as a case study, the Txtm8 project….
here
To Boldly Go: Sharing innovation and best practice
Report from a 2004 AMA day event focusing on innovation.
here
Using pricing to optimise income and access
Transcript of a session giving an overview of pricing strategy and theory, and the pricing review process, with a case study from the City of Birmingham Symphony Orchestra (CBSO).
here
Customer profiling and segmentation tools
Do you want your marketing budget to stretch further? Do you want to improve the effectiveness of your marketing campaign? Do you want to get audiences to visit more frequently?…