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Managing change

Report from an AMA away day on developing an audience focused organisation.

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Mission possible

Report on a day event held by the AMA in 2007, which looked at arts organisations’ mission and vision statements….

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Opening doors: developing culturally diverse audiences

Report on a seminar on developing culturally diverse audiences, focusing on Black and Asian audiences. The Arts Marketing Association (AMA) hosted a seminar called ‘Opening Doors’ in June 2001. With…

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Public engagement: to control or not control?

Transcript of a discussion on whether retaining full control of public engagement when managing community groups online is necessary.

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Public engagement on a shoestring

Transcript of a session which took a practical approach to marketing the arts on limited budgets, with case studies and practical examples of engaging the public in imaginative ways….

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Revolving doors

Report from an away day focusing on increasing audience retention.

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Social marketing revolution

A summary of Mark Earl’s keynote presentation at the AMA conference 2010 on the social marketing revolution….

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AMA Symposium 2005 – A road map to utopia

Report on a symposium held to assess the ‘big picture’ around the sector and look at its long-term future, with an opportunity to build a collective plan for the next…

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AMA Symposium 2003 – The whole picture

The Whole Picture was the first Arts Marketing Association twenty-four hour symposium.

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AMA Symposium 2005 – recommendations

Recommendations from the 2005 AMA symposium, ‘A Roadmap to Utopia’….