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Filling the disappointment gap

With less time to spare, people are going for guaranteed experiences rather than taking risks. How can we ensure they are not disappointed?

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Cultural Exchange – evaluation

Evaluation of the AMA’s Cultural Exchange pilot programme, which took place with its Dutch sister organisation, GVR….

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Impact of the 'demographic timebomb'

Note on the ‘demographic timebomb’ of the UK’s increasingly aged population and the implications for marketing to older people….

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"Follow me": How do we know if digital 'pull' marketing is working?

How do we know if online ‘pull’ marketing is working? Case studies from Contact Manchester, complemented by tips from Culture24 for using Google Analytics effectively….

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Effective public engagement campaigns

Report of a session looking at very practical ways of engaging with audiences, offering clear examples, and giving hope that much can be achieved on a small budget….

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Enhancing your word-of-mouth and viral marketing

Report on a session about enhancing word-of-mouth through storytelling, viral marketing and generating buzz, and how to transform this into an ongoing relationship….

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The Green Guide

Understanding and marketing to rural audiences for large- and middle-scale venues.

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A guide to influencing people, based on a practical workshop session exploring how to effectively manage a range of relationships – with suppliers and key stakeholders, within line management contexts,…

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Herd: changing behaviour

Discussion of Mark Earls’s keynote on his book Herd: how to change mass behaviour by harnessing our true nature….

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Leadership – from 'me, they' to 'me, we'

Transcript of a keynote presentation on leadership and eliminating your own biases.