This resource looks at the component elements that can enhance tour booking for dance companies, and in turn build more rewarding relationships with venues and more effective marketing to and…
Looking at how a small museum investigated ways to encourage and engage visits by those with disabilities. The resulting free, interactive multi-sensory room linked to the wider public programme and…
A case study of organisational change at the Royal Shakespeare Company, guided by their ensemble principles: Emotions are important – acknowledge them Leaders are at the heart of a network,…
Snapshot London: Visual Arts, is a visual arts benchmarking project. The Audience Agency undertook a scoping exercise to establish the amount and nature of audience data being collected and used…
Identifying and interpreting realistic key indicators for performing arts audiences through a collaborative audience analysis and intelligence-sharing programme. Working across 36 London venues, audiences were analysed by artform, demographics and…
How Create King’s Cross, London led a cultural programme of commissions, fringe activities, partner projects, community programme, training, and networking, supported by coordinated and research-led destination marketing to raise the…
Creating and strengthening relationships with existing and potential family audiences is the key to building child/family friendly arts venues. This short, practical guide details three key steps to make progress:…
This guide summarises the contents of a family friendly forum which took place in February 2011 where ideas and learning around family friendly initiatives were shared. You’ll find a checklist…
We’re often looking for creative ways to attract low or unengaged audiences into our venues. This family friendly film festival aimed to introduce new families to cultural venues which they…
There’s a lot to consider when you invest in externally commissioned research. This useful guide provides a checklist of things to think about, including the different research methods open to…