How does your email marketing compare to the rest of the arts and culture sector? Spektrix‘s 2026 Email Benchmark Report, produced with Capacity, analyses over one billion email sends from…
…to successful freelancing. Includes: how to set up, get work, tax, insurance and other legal aspects, invoicing, staying motivated. A general guide for all types of freelancers across all sectors….
If you’ve ever been through a CRM selection and implementation process, you’ll know it can be demanding on time, resources and team dynamics and morale. What begins as a journey…
…distinct audience journeys and audience type? Identified audience journeys Landing page Second page Exit User journey Audience type/persona? 1 Home Visit us Opening times Museum visit Museum visitor 2…
In 2018, Beckie Smith, Directing Consultant at Flying Geese shared her journey setting up her own consultancy and tackling a career as a freelancer in My Freelance Journey – a…
A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative…
Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known…
AMA Freelance Benchmarking Survey 2020 — report Since 2018 the AMA has been expanding its offer for the growing number of freelancers working in the arts, culture and heritage sector…
…research but avoid it becoming a procrastination exercise. The resource ‘Identifying your audience journeys‘ will take you through a process to identify your key online audiences and their journeys. It…
What happened to freelancers in 2020? Covid-19 and the creative economy In part 3 of our ‘impact of Covid-19 on jobs in the cultural sector’ series, this article written in…