…step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics….
The final blog in a series of 8 where we follow Arts Marketing and Fundraising consultant Beckie Smith on her journey into life as a freelancer….
…to successful freelancing. Includes: how to set up, get work, tax, insurance and other legal aspects, invoicing, staying motivated. A general guide for all types of freelancers across all sectors….
If you’ve ever been through a CRM selection and implementation process, you’ll know it can be demanding on time, resources and team dynamics and morale. What begins as a journey…
In 2018, Beckie Smith, Directing Consultant at Flying Geese shared her journey setting up her own consultancy and tackling a career as a freelancer in My Freelance Journey – a…
…distinct audience journeys and audience type? Identified audience journeys Landing page Second page Exit User journey Audience type/persona? 1 Home Visit us Opening times Museum visit Museum visitor 2…
AMA Freelance Benchmarking Survey 2020 — report Since 2018 the AMA has been expanding its offer for the growing number of freelancers working in the arts, culture and heritage sector…
…research but avoid it becoming a procrastination exercise. The resource ‘Identifying your audience journeys‘ will take you through a process to identify your key online audiences and their journeys. It…
What happened to freelancers in 2020? Covid-19 and the creative economy In part 3 of our ‘impact of Covid-19 on jobs in the cultural sector’ series, this article written in…
…several significant challenges and concerns that the sector’s freelance workforce currently faces. It concludes with proposed action across eight key areas to support a more equitable, sustainable and accessible freelance…