Let’s Get Real: Value (LGR Value) focused on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement. This full report includes recommendations for those who want to grow their digital maturity and improve the value and impact of their digital activities.

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Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

What are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies? This edition of Now, New and Next from Arts Fundraising & Philanthropy provides a snapshot of ideas to spark interest and thinking and gives some ideas about ... Read more

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

To help you focus on tackling users’ primary frustrations, the digital agency and arts sector specialists Supercool have identified the top three most common issues that crop up during user testing. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Mike Keating, Art Fund’s Associate Director – Digital Experience, spoke at AMA’s Digital Marketing Day 2024 about how he and his team developed an AI Policy for their organisation. Mike takes us through his session slides about why they created the AI policy, how they did it, what they included and what they learned along ... Read more

It’s important to remember that digital platforms only exist to help us communicate with our audiences: human beings. A recap of the talk given by Alex Gowan-Webster, Head of Technology at Cog Design at AMA’s Digital Marketing Day, 2004, Being Human.

Substrakt have analysed the performance of the websites of 76 cultural organisations based in Europe and North America and summarised the key findings in this comprehensive report. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at large is ... Read more

Digital content in most arts organisations is primarily used as marketing. Its seen as a way to support transactional relationships – to ‘convert’ audiences in some way (usually to sell tickets or get people through doors). Zosia Poulter, Content Strategist at Substrakt tells us its time for a new approach.

Chaptr founder Joe Perkins interviews AI expert Jocelyn Burnham, AI for Culture on how arts and culture organisations can embrace AI to stay ahead. Covering everything from enhancing visitor engagement to making cultural content more accessible, their conversation provides practical insights and strategies to help cultural organisations adapt to AI’s impact.

A benchmark report by Indigo following their national sector survey, Act Green. This sector wide research took place throughout May 2024, with 112 organisations gathering 17,450 responses. Now in its third year, it explores an understanding of audience attitudes towards the role of cultural organisations in tackling the climate crisis. Sponsored by Supercool.

An audience development and mapping toolkit primarily aimed at those who work at UNESCO designated sites in the UK. Includes a range of practical approaches and examples and useful to any UK or international organisation and other initiatives looking at partnerships and place-based approaches to audience development.

It makes business sense to integrate sustainability into a fundraising strategy. Dr Jonathan Gunson, explores what fundraisers working across the arts, culture and heritage sectors can learn from the Chartered Institute of Fundraising’s Environmental Change toolkit. An Arts, Fundraising & Philanthropy article.

As arts organisations navigate an ever-evolving social media landscape, the conversation around “going viral” needs to shift. With Facebook engagement declining, Instagram Reels rising, and platforms like Threads emerging, arts marketers must focus on sustainable strategies rather than viral moments. Florence Bell, Social Media and Digital Content Manager at the Young Vic, breaks down what’s ... Read more