Marketing Essentials 2022
Develop a grounding in marketing in this 6 module online course

Marketing Essentials 2022
Develop a grounding in marketing in this 6 module online course
The programme
The programme
Below you’ll find a selection of curated resources to support your learning across all six modules of the Marketing Essentials programme.
You’ll find many more useful resources on the AMA’s knowledge hub AMAculturehive. If there’s something you can’t find or if you have a case study you’d like to share just contact our Editor.
Modules 1 + 2
These resources explore the basic building blocks you need to get started including the marketing mix, finding out who your audiences are and segmentation tools.
webinar

Photo by Timon Studler on Unsplash.
Segmenting your online audiences to improve digital effectiveness
Module 3
Your brand is more than just a logo – it’s every touchpoint with your audience. Explore how to build a successful brand, your key messages and positioning. Plus how to get your message across through media relations and storytelling.
guide-toolkit

Image by Simone Holland from Pixabay
Personality, purpose and heart: how your website can better reflect your brand. Part 1.
guide-toolkit

Image by Jill Wellington from Pixabay
Personality, purpose and heart: how your website can better reflect your brand. Part 2.
Module 4: Objectives and planning
guide-toolkit

Photo by Elena Koycheva on Unsplash
Guide: Creating an effective audience development plan
webinar

Photo by Timothy Hales Bennett on Unsplash.
How to develop a digital engagement strategy that works for your organisation
Module 5: Blended digital marketing
blog

Start moving from Instagram posts to reels if you want to keep up with the way the app is changing.
Social media is changing and so should we
guide-toolkit

Image by Monoar Rahman Rony from Pixabay
The AMA MicroDigital Guide to top digital tools and apps. Updated October 2023.
Module 6: Evaluation and reporting
guide-toolkit

Image by Gerd Altmann from Pixabay
Influencer, Influenced or Influential: How do you use data?
guide-toolkit

Photo by Chengting Xie on Unsplash