Resources tagged with Research



Colourful graffiti on a brick wall. A woman's face wearing shades overset with a huge thermometer showing a temperature of 40 degrees.

Report and webinar: Act Green 2023

A report by Indigo following their national sector survey, Act Green. This sector wide research took place throughout July 2023, with 86 organisations gathering 17,500 responses. It explores the role of cultural organisations and their audiences in tackling the climate crisis. Sponsored by Supercool.

Front cover includes two illustrations of people wearing VR googles

The Immersive Audience Journey Report

This report for UK Research and Innovation (UKRI) creates an important new framework for exploring different audiences in different market segments and how they behave around immersive content. It helps build a better understanding of current and future audiences, how to attract them, retain them, and, importantly, how to grow them.

A lightbulb gives off a warm yellow glow

Culture Restart: audience and visitor tracking research, May 2021

The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.

A smiling woman with arms out stretched is covered by falling strips of coloured paper

Green shoots in April 2021- signs of recovery

A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in … Read more

Culture Restart: audience and visitor tracking research, March 2021

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.

Hands putting coins in piggy bank

Covid-19 and Philanthropy – Giving in 2020.

A new study of performing arts organisations in the U.S., Canada and the U.K. by TRG Arts and U.K. arts data specialists Purple Seven shows a decline in philanthropic revenue in 2020 on both sides of the Atlantic. David Brownlee and Eric Nelson examine the findings.

Toddler wearing a face mask watching movie in the cinema.

Covid-19 analysis of performing arts box office data

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.

Evaluating the Freelance Task Force

In April 2020, initiated by Fuel Theatre in London, some 150 sponsor organisations signed an open letter announcing a new national Freelance Task Force, which promised its members solidarity, representation, connections and some financial support. This evaluation includes practical  and strategic recommendations to inform the way forward.

Culture Restart: audience and visitor tracking research, January 2021

The January 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.