Resources tagged with Platforms & Tools



DIY infographics

DIY infographics Using infographics can be a great way of communicating complicated information in a quick and visually accessible way. But if you have a limited budget how can you create your own infographics in-house? This review looks at the pros and cons of the three most popular ‘free’ infographic tools based on the AMA's ... Read more

Connecting with the media

Connecting with the media Insights and tips on how arts marketers and cultural organisations can foster good relations with the press. Learn how to spot opportunities for great PR, develop relationships with journalists rather than just firing out press releases, and connect with the media in a meaningful and strategic way. Create publicity campaigns that ... Read more

Copyright© and the Press — what you need to know

Copyright © and the Press — what you need to know Getting press coverage is an achievement that you want to celebrate and share. However, copying or linking to a press article in an email, blog, on social media or other marketing channels — even if the article is about your organisation — could infringe ... Read more

Managing PR in a 24-hour news society

Managing PR in a 24-hour news society How can cultural organisations manage their public relations in an ‘always-on’ society where the news is constantly being updated? This transcript of a panel discussion explores how to be one step ahead of the media, how to make sure your marketing campaigns are picked up by the press ... Read more

Press launch with a difference

Press launch with a difference In early 2013, with only the name of the show and its transatlantic success fanning the flames of its continued popularity, the Scottish date for WICKED at the King’s Theatre was launched. This article was first published in JAM (issue 52 / January 2013). Article snippet The resulting PR launch ... Read more

Pitching the national press from the regions

Pitching the national press from the regions Arts organisations located outside of London struggle to get their fair share of national press. In this article Catharine Braithwaite explains how — with the right approach and some good planning — culture in the regions can still make the national pages. This article was first published in ... Read more

How to foster good relations with the press

How to foster good relations with the press Roberta Doyle looks at how arts marketers should concentrate on cultivating relationships with journalists rather than simply bombarding them with press releases. She shares insight and advice on understanding journalists … straight from the newsroom. This article was first published in JAM (issue 40 / October 2010). ... Read more

Top ten press tips

Top ten press tips In early 2011, the AMA brought together press and PR professionals from the cultural sector for PR and the Changing Media — a summit on the changing role of press and PR in the arts. This article aims to summarise the day in ten points and was first published in JAM ... Read more

Why a picture is worth a thousand words

Why a picture is worth a thousand words Editors like strong, eye-catching images that work well in either print or online format. This article looks at the importance of photography. Good images that attract all-important attention require thought, creativity and a keen eye.  This article was first published in JAM (issue 41 / January 2011). ... Read more