Resources tagged with Outreach & Collaboration

Lockdown Learning: #3 Touch, connection and creativity

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. In the third case study Kathryn Welch explores the role of creativity … Read more

Community Engagement

Community Engagement Issue 73 / Autumn 2019 Creative collaboration Reading through this issue of JAM you get a real sense of how important collaboration and participation is within community engagement. Or what Melissa Matthews from Suffolk Libraries calls: “creative democracy”. It’s only by challenging the status quo and valuing grassroots creativity that an effective bottom-up ... Read more

Reconciling segmentation with diversity

Reconciling segmentation with diversity There was a time when the word ‘segmentation’ used to feel a bit too close to ‘segregation’, but we know nowadays that targeting can mean better communication, service, representation — and less marketing spend. So much for the ideal but as a practice, segmentation brings challenges.  This article was first published ... Read more

Working together

Working together Issue 70 / Spring 2018 Working towards shared outcomes As we wrap up and review the pilot of Shared Ambition — Fundraising and Marketing Together, we’re taking the opportunity to explore that very topic in this issue of JAM. How many of us can say, hand on heart, that our organisations are perfectly ... Read more

Ten tips to bring fundraising and marketing closer together

Ten tips to bring fundraising and marketing closer together In this podcast Sian Dudley, Head of Marketing and Communications at Cast in Doncaster, shares her ten tips to making your marketing and fundraising teams have a more shared ambition. Ten tips to bring fundraising and marketing closer together — 3 minutes 30 seconds It covers: Ten ... Read more

Fostering young talent

Fostering young talent Issue 71 / Autumn 2018 The Young Ones Fostering young people’s talents can be a starting point to involving under-represented communities in the work of arts, cultural and heritage organisations. In this issue of JAM we look at a range of initiatives with young people and hear from individuals about their experiences ... Read more

Royal Academy of Arts friends scheme

Royal Academy of Arts friends scheme Jennifer Faure Francis writes about how the Royal Academy of Arts Friends Scheme is structured and gives valuable insight in to the members of the RA friends scheme. This article was first published in JAM (issue 42 / April 2011). Article snippet Motivations for becoming a Friend are very ... Read more

Health & Wellbeing

Health & Wellbeing Issue 72 / Spring 2019 Good for your health The health benefits of the arts and culture are increasingly being recognised by government, healthcare practitioners and those working in the cultural sector. In this JAM we capture the tip of the iceberg of great programmes that are supporting a range of physical ... Read more

Working in Partnership

Working in Partnership In this training video Laraine Penson explains how working in partnership with other organisations can support your communication strategy, help you raise your organisation's profile and reach and engage new audiences.  Working in Partnership — 5 minutes It covers: Benefits of third party endorsement Added value that partnerships offer Brand alignment Key to partnership ... Read more


Festivals Issue 66 / Spring 2017 Something for everyone Festivals have always played an important role in bringing people together and are key part of the cultural landscape. In this issue of JAM we look at the different ways festivals support the work of the arts, cultural and heritage sector in growing and engaging with audiences. ... Read more