Resources tagged with Metrics & Data



Addressing bias in data with a system of empowerment

Addressing bias in data involves transforming how we approach current practices for collecting, analyzing, sharing, and making decisions with data. Sarah Herrera, Mondavi Center for the Performing Arts, shares concepts of belonging and empowerment to explore ways to create small wins to drive momentum in your organization’s diversity, equity, accessibility, and inclusion (DEAI) work.

Fixing the digital divide: facts and stats

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research … Read more

Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA … Read more

Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.

5 ways a CRM can boost your biz and build your audience

Helen Dunnett, Director, Helen Dunnett Consulting shares five ways a Customer Relationship Management system (CRM) can build your audience. Includes advice on avoiding costly mistakes, understanding your goals, choosing the right system, simplifying processes and engagement.

Analytics — how to present your digital stats effectively

Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The session … Read more

Using data to inform your fundraising

Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how … Read more

How to measure your PR campaign

In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.

Analytics — using data to plan content and engage audiences

In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the … Read more