Why digital and print marketing make a winning combination
Advertorial: London + Culture Calling explain how combining print and digital marketing makes a dynamic strategy to deliver the best ROI.
Resources tagged with Marketing Planning
Segmenting your audience toolkit
In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.
The top 5 digital trends for 2022
Katie Moffat from Substrakt predicts the top five digital trends that will be in focus across 2022: sustainability, accessibility, maximising income, collaboration, digital experiences.
Building a customer segmentation model that works for your organisation
Segmentation is crucial to any customer focused organisation, particularly in arts organisations. A practical guide by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022.
Tactics for the Tightrope: creative resilience for creative communities
Part manifesto, part toolkit, Tactics for the Tightrope by Mark Robinson shows how creative resilience can be a process of resistance not co-option, and can help anyone connect, collaborate and multiply the voices of creative communities, to move from hurt to hope. Published by Future Arts Centres.
How to build a content plan from scratch
In the third of a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to build a content plan from scratch. Part of a series on effective communications.
The Immersive Audience Journey Report
This report for UK Research and Innovation (UKRI) creates an important new framework for exploring different audiences in different market segments and how they behave around immersive content. It helps build a better understanding of current and future audiences, how to attract them, retain them, and, importantly, how to grow them.
How to plan a successful social media campaign
In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session … Read more
17 things all arts marketers should do now to prepare for reopening
Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.
Five tips to get the most from your in-house evaluation
Lorna Dennison, senior consultant, Morris Hargreaves McIntyre shows us some simple ways to stop evaluation just being a tick box exercise and turn it into rocket fuel for future improvement.