AMA Conference 2020

Resources tagged with Marketing Planning



Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.

The top 5 digital trends for 2022

Katie Moffat from Substrakt predicts the top five digital trends that will be in focus across 2022: sustainability, accessibility, maximising income, collaboration, digital experiences.

Tactics for the Tightrope: creative resilience for creative communities

Part manifesto, part toolkit, Tactics for the Tightrope by Mark Robinson shows how creative resilience can be a process of resistance not co-option, and can help anyone connect, collaborate and multiply the voices of creative communities, to move from hurt to hope. Published by Future Arts Centres.

How to build a content plan from scratch

In the third of a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to build a content plan from scratch. Part of a series on effective communications.

The Immersive Audience Journey Report

This report for UK Research and Innovation (UKRI) creates an important new framework for exploring different audiences in different market segments and how they behave around immersive content. It helps build a better understanding of current and future audiences, how to attract them, retain them, and, importantly, how to grow them.

Venue / Producing Company Marketing Campaign Agreement

Venue / Producing Company Marketing Campaign Agreement This Venue / Producing Company Marketing Campaign Agreement template has been kindly shared by an AMA member and provides a guide to planning a typical marketing campaign agreement. It is a sample agreement and aims to help you develop your own marketing campaign agreement. This template covers: — ... Read more