Resources tagged with Core Skills

7 must-know email marketing strategies for successful event promotion

Over 75% of event organizers say email marketing is their most effective strategy, with 45% of event tickets sold through email. Raj Marwal, Inbound Marketing Specialist at Branticles discusses the seven most effective email marketing strategies that will help you create a buzz for your event and get the word out effectively.

How to… create engaging, effective calls to action

In this practical ‘How To’ guide, Katie Parry from digital agency and arts sector specialists, Supercool, shares considerations, principles and practical tips to help you engage users on your website – and achieve business goals.  

How to measure your PR campaign

In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.

Segmentation: introducing Culture Segments

Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.


Mentoring This four-part training video is for mentors: people who are either mentoring or are thinking about mentoring; and has been designed to remind you how and why mentoring works. The AMA mentoring scheme is for those working in arts, heritage and cultural sector. It is a great way to gain new skills, build self-confidence and increase ... Read more


Brand Issue 62 / Spring 2016 A refreshing change To celebrate the AMA’s recent brand refresh and the launch of our new website, this first full-colour issue of JAM looks at branding and the impact brand can have on loyalty, income and fundraising. Robert Jones from creative consultancy Wolff Olins considers the challenges of brand loyalty and reflects on how arts organisations can approach brand-building. Challenging ... Read more