Putting your brand voice into action
Putting your brand voice into action isn’t straightforward. Zosia Poulter, Content Strategist at Substrakt helps us dodge the challenges and maximise the benefits of understanding ‘Tone of Voice’ (TOV).
Resources tagged with Core Skills
The 5 best AI tools for content marketing
Navigating the influx of AI tools on the market can feel overwhelming, with more sprouting up every week. Hannah Cunningham, Marketing Consultant at The DeWolf Group outlines her top five AI tools to save time and elevate your content marketing.
Audience Spectrum: How to get the most from the cultural sector’s leading segmentation tool
Chris France, Head of Product Growth & Customer Success, Ben Jeffries, Head of Scotland and Megan Tripp, Community Manager at The Audience Agency take us through how you can get the most from Audience Spectrum.
Introducing…the Historic England Segments
The Historic England Segments are designed to help understand how people relate or could relate to heritage, driven by their personal values. They are defined to help us connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups.
Top tips for working multiple roles in a small arts organisation
Following on from a panel session at the Cultural Enterprises Conference 2023 – with Holly Burrows, The Cartoon Museum; Rosie Baker, Bishopsgate Institute; and Kate Rolfe, The Revels Office – this article shares top tips for working multiple roles in a small arts organisation.
Template: Social media policy
A useful social media policy template devised by CharityComms, the membership network for communications professionals working in UK charities.
Podcast: Building a weird and wonderful career in museums
Sarah Creed, Senior Exhibitions Project Manager at the Design Museum in London talks about her work with diverse audiences across different institutions. She also digs into some of the weird and wonderful things museum people do. One of a series of podcasts with museum people by For Arts Sake.
Social media is changing and so should we
As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca Givens is here to tell you that, you can not – and should not – do it all.
7 must-know email marketing strategies for successful event promotion
Over 75% of event organizers say email marketing is their most effective strategy, with 45% of event tickets sold through email. Raj Marwal, Inbound Marketing Specialist at Branticles discusses the seven most effective email marketing strategies that will help you create a buzz for your event and get the word out effectively.
How to… create engaging, effective calls to action
In this practical ‘How To’ guide, Katie Parry from digital agency and arts sector specialists, Supercool, shares considerations, principles and practical tips to help you engage users on your website – and achieve business goals.