Resources tagged with Core Skills



Cultural Content: Personas and segmentation

Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.

Heritage Pulse: Spotlight on Skills

Results of a UK Heritage survey focussing on skills in the heritage sector. Respondents were asked about their own skills and levels of confidence in their roles, where they felt there were skills gaps or shortages in their organisations and across the sector, and to what extent heritage organisations are investing in skills.

Putting your brand voice into action

Putting your brand voice into action isn’t straightforward. Zosia Poulter, Content Strategist at Substrakt helps us dodge the challenges and maximise the benefits of understanding ‘Tone of Voice’ (TOV).

The 5 best AI tools for content marketing

Navigating the influx of AI tools on the market can feel overwhelming, with more sprouting up every week. Hannah Cunningham, Marketing Consultant at The DeWolf Group outlines her top five AI tools to save time and elevate your content marketing.

Introducing…the Historic England Segments

The Historic England Segments are designed to help understand how people relate or could relate to heritage, driven by their personal values. They are defined to help us connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups.

Top tips for working multiple roles in a small arts organisation

Following on from a panel session at the Cultural Enterprises Conference 2023 – with Holly Burrows, The Cartoon Museum; Rosie Baker, Bishopsgate Institute; and Kate Rolfe, The Revels Office – this article shares top tips for working multiple roles in a small arts organisation.

Template: Social media policy

A useful social media policy template devised by CharityComms, the membership network for communications professionals working in UK charities.

Podcast: Building a weird and wonderful career in museums

Sarah Creed, Senior Exhibitions Project Manager at the Design Museum in London talks about her work with diverse audiences across different institutions. She also digs into some of the weird and wonderful things museum people do. One of a series of podcasts with museum people by For Arts Sake.

Social media is changing and so should we

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca Givens is here to tell you that, you can not – and should not – do it all.