Resources tagged with Audience Development & Strategy



Local to Global: Audience Development & Mapping Toolkit

An audience development and mapping toolkit primarily aimed at those who work at UNESCO designated sites in the UK. Includes a range of practical approaches and examples and useful to any UK or international organisation and other initiatives looking at partnerships and place-based approaches to audience development.

Segmentation made simple

The Audience Agency take us through a step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences.

Podcast: Branding Hong Kong’s M+ Museum

Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.

Report: Tomorrow’s Audience

If you’re interested in deepening your understanding of first-time attenders and ways to develop loyalty, this report guides you through the latest data and gives clear, actionable recommendations.  Tomorrow’s Audience is an Indigo Share: Hot Topic.

Creative regeneration case study: Creative Mile, Brentford Art Trail

Creative Mile is an annual open studios event in Brentford (2021-2022), initiated and managed by local artists, with support from Hounslow’s Creative Enterprise Zone and Creative People and Places Hounslow. This detailed case study captures the growth of this event and outlines the major opportunities and challenges it faces moving forward.  

Introducing…the Historic England Segments

The Historic England Segments are designed to help understand how people relate or could relate to heritage, driven by their personal values. They are defined to help us connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups.

Developing a strategy for inclusion, diversity and equality

Historic England believes that the historic environment in England should be accessible and relevant to everyone who lives and visits there, whatever their socio-economic background, race, religion, sexuality, gender, disability, or health.  A useful guide on how to develop a strategy for inclusion, diversity and equality.

Stateside View: Make your DEI commitments mean more

Daniel Acosta, Advertising and Sales Manager at The Dallas Opera, and Andrea Cuevas, Director of Marketing and Communications at Hartford Stage give insight and advice on how marketers can activate their organisation’s diversity and inclusion goals. A Tessitura Network resource.