Resources tagged with Audience Development & Strategy



Podcast: Branding Hong Kong’s M+ Museum

Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.

Report: Tomorrow’s Audience

If you’re interested in deepening your understanding of first-time attenders and ways to develop loyalty, this report guides you through the latest data and gives clear, actionable recommendations.  Tomorrow’s Audience is an Indigo Share: Hot Topic.

Creative regeneration case study: Creative Mile, Brentford Art Trail

Creative Mile is an annual open studios event in Brentford (2021-2022), initiated and managed by local artists, with support from Hounslow’s Creative Enterprise Zone and Creative People and Places Hounslow. This detailed case study captures the growth of this event and outlines the major opportunities and challenges it faces moving forward.  

Introducing…the Historic England Segments

The Historic England Segments are designed to help understand how people relate or could relate to heritage, driven by their personal values. They are defined to help us connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups.

Developing a strategy for inclusion, diversity and equality

Historic England believes that the historic environment in England should be accessible and relevant to everyone who lives and visits there, whatever their socio-economic background, race, religion, sexuality, gender, disability, or health.  A useful guide on how to develop a strategy for inclusion, diversity and equality.

Stateside View: Make your DEI commitments mean more

Daniel Acosta, Advertising and Sales Manager at The Dallas Opera, and Andrea Cuevas, Director of Marketing and Communications at Hartford Stage give insight and advice on how marketers can activate their organisation’s diversity and inclusion goals. A Tessitura Network resource.

Stateside View: Activating Diversity, Equity, Inclusion and Access in your marketing strategies

In 2020, organisations rushed to make statements about their Equity, Diversity and Inclusion (EDI) efforts and anti-racism commitments. Two years later, how have those promises been infused into the day-to-day processes and institutional strategies? Daniel Acosta, Advertising and Sales Manager, The Dallas Opera and Andrea Cuevas, Director of Marketing & Communications, Hartford Stage explore ways … Read more

Poverty proofing for families in the North East

Sallyanne Flemons, North East Family Arts Network Ambassador, shares learnings and insights from the three-year Family Arts Campaign Ambassador programme and its impact on both regional organisations and the families they support.

Supporting families during the cost of living crisis

Kids in Museums outline how you can create a generous and welcoming offer for all families, children and young people in the face of the rising cost of living. Aimed at those working in the museum sector but lots of advice that applies to many venues.