Digital Heritage Lab

Resources tagged with Audience Development & Strategy



Podcast: LGBTQ+ led museum tours

Dan Vo is the founder of the award-winning LGBTQ+ volunteer-led tours at the V&A. Dan discusses the history of these tours, the tour-guide training, the audiences, and the V&A academy course he currently leads. One of a series of podcasts with museum people by For Arts Sake.

Podcast: Social media, TikTok and engaging GenZ

Abby Bird, Audiences and Communications and Manager, Black County Living Museum (BCLM) and creator of BCLM’s viral TikTok account talks about social media success, challenges, vision for the future and more. One of a series of podcasts with museum people by For Arts Sake.

Podcast: Engaging young audiences and working together

Dhikshana Turakhia Pering, Head of Engagement and Skills at Somerset House, Trustee Museums Association, Member of Museum Detox talks about engagement over learning, working together, and juggling family and professional life. One of a series of podcasts with museum people by For Arts Sake.

Using digital collections to educate, inform and motivate

Established over 25 years ago, the Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel as operators of West Shed Museum in Swanwick, Derbyshire. PRCLT have been mentored by Oliver Edwards as part of The Lab strand of the Digital Heritage … Read more

Brighton Open Air Theatre – adapting and learning through a pandemic

Like most arts organisations in the UK, the Covid-19 pandemic has had an enormous impact on the activities of Brighton Open Air Theatre (BOAT). However, the team at BOAT have shown remarkable resilience in implementing changes and learnings into their work throughout the past year, in order to safely welcome families back to their open … Read more

Build a high performing email marketing funnel in 6 steps

Email marketing is a reliable lead generation and conversion tool, according to most successful marketers. However, without a proper strategy and smooth automation, your email marketing can’t produce your desired results. That’s where email marketing funnels come into play. Raj Marwal an Inbound Marketing Specialist at Branticles explains what they are and why we need to … Read more

8 things arts marketers can learn from project managers

Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA explores eight key things arts marketers can learn from project managers. Including: starting with a question, being led by your mission statement, collaboration and defining success.