At 22 years old Anna Petrova is making a name for herself as the head of excursions at Odesa Fine Arts Museum, Ukraine. Anna shares her experiences working in ‘the pearl of the pearl’ of Ukraine and her hopes for the future.
Resources tagged with Audience Development & Strategy
Lizzie Peabody is the producer and host of the Smithsonian’s flagship podcast Sidedoor. Lizzie talks us through her approach to reaching new audiences wherever they are. One of a series of podcasts with museum people by For Arts Sake.
How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.
Sina Bahram challenges us to use principles from universal and inclusive design to help us open up our buildings, content, programming, and experiences. Keynote address delivered at Tessitura Learning & Community Conference.
In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.
This is a straightforward, introductory guide for museum staff on how to promote your museum to families. Developed by Kids in Museums it covers all the basics with plenty of jump offs to further resources to find out more.
A second edition of a treasury of arts activities for older people. 52 activities, accessible and creative, for use with older people in any setting. Published by The Baring Foundation. Written by Liz Postlethwaite.
Eloïse Malone and Rich Halliday from Effervescent discuss how co-production can be used to communicate more effectively with your audiences and to have a positive impact on society.
An audience development plan is more than just an expression of how we do it. It is a forward-looking statement of intent and key to delivering public purpose, to staying relevant and resilient. An updated guide by The Audience Agency.
Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the … Read more