Resources tagged with Audience Behaviour



Green shoots in April 2021- signs of recovery

A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in … Read more

Podcast: Ron Evans – the pandemic as a catalyst for creativity

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Strategic Advisor Ron Evans about using the pandemic as a catalyst for creativity. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.

Culture Restart: disabled and vulnerable audiences

A report by the Australian arts consultant Morwenna Collett in collaboration with the Insights Alliance – Indigo Ltd, Baker Richards and One Further – reveals that disabled audiences may be among the last to start booking for and returning to in-person cultural experiences.

Culture Restart: audience and visitor tracking research, March 2021

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.

Analytics — using data to plan content and engage audiences

In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the … Read more

Covid-19 analysis of performing arts box office data

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.

Creating museum exhibitions to provoke meaningful behavioural change

Culture has always played a role in subversion, empowering activism and holding power to account. If museums want to be ‘of’ the communities they exist in, then they of course need to advocate for them. Morris Hargreaves McIntyre have identified six principles for museums to follow if they wish to incite meaningful social action in … Read more

Segmentation: introducing Culture Segments

Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.