Indigo CEO Katy Raines shares the headline findings from the first six months of data collection through the Indigo Share Audience Experience surveys.
Resources tagged with Audience Behaviour
Customer service KPIs and metrics should be the bedrock of any effective audience strategy. This is because they provide insight into how well we’re meeting the needs and expectation of our users. This in-depth guide takes a deep dive on how both of these measurables can inform strategic decisions and improve loyalty and retention.
A major part of the carbon footprint for live music events is how the millions of fans travel to and from gigs and festivals. This report gives recommendations on how to positively influence audience travel choices. Written by researchers Dr. Adam Corner, Climate // Communication // Culture, Briony Latter, Centre for Climate Change and Social … Read more
Research rings warning bells about the potential effects of the cost-of-living crisis on already hard-pressed cultural organisation across the UK. Anne Torreggiani, CEO, The Audience Agency gives suggestions for how we can both brace for its impact and support our communities.
Findings from The Audience Agency‘s Cultural Participation Monitor paint a predictably concerning picture of how people expect the cost-of-living crisis to affect their in-person cultural attendance.
Consumer confidence in the UK as a whole is at its lowest level since YouGov began recording in 2013. Alix Craig from thrive, Northern Ireland’s audience development agency drills down into the latest Experian research.
The Insights Alliance (Baker Richards, Indigo and One Further) present the findings of the second wave of Missing Audiences research. Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues following the pandemic.
A report by Indigo following their national sector survey, Act Green. The survey was designed to find out more about how audiences feel about the climate emergency and what role they think cultural organisations should play in tackling it. Sponsored by Point One.
The results of the third Heritage Panel survey from thrive, Northern Ireland’s audience development agency. The Heritage Panel tracks audience’s views on returning to heritage, what has changed, what has stayed the same and what their attitudes are.
The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.