Resources tagged with Audience Behaviour



Customer Service and Communications: Key Performance Indicators and Metrics

Customer service KPIs and metrics should be the bedrock of any effective audience strategy. This is because they provide insight into how well we’re meeting the needs and expectation of our users. This in-depth guide takes a deep dive on how both of these measurables can inform strategic decisions and improve loyalty and retention.

Sustainability: Engaging live music audiences on travel choices

A major part of the carbon footprint for live music events is how the millions of fans travel to and from gigs and festivals. This report gives recommendations on how to positively influence audience travel choices. Written by researchers Dr. Adam Corner, Climate // Communication // Culture, Briony Latter, Centre for Climate Change and Social … Read more

Weathering the cost-of-living storm across the UK

Research rings warning bells about the potential effects of the cost-of-living  crisis on already hard-pressed cultural organisation across the UK. Anne Torreggiani, CEO, The Audience Agency gives suggestions for how we can both brace for its impact and support our communities.

Impact of the cost-of-living crisis

Findings from The Audience Agency‘s Cultural Participation Monitor paint a predictably concerning picture of how people expect the cost-of-living crisis to affect their in-person cultural attendance.

Research: Missing Audiences

The Insights Alliance (Baker Richards, Indigo and One Further) present the findings of the second wave of Missing Audiences research. Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues following the pandemic.

Report and webinar: Act Green national sector survey

A report by Indigo following their national sector survey, Act Green. The survey was designed to find out more about how audiences feel about the climate emergency and what role they think cultural organisations should play in tackling it. Sponsored by Point One.

Culture Beyond Covid: Heritage

The results of the third Heritage Panel survey from thrive, Northern Ireland’s audience development agency. The Heritage Panel tracks audience’s views on returning to heritage, what has changed, what has stayed the same and what their attitudes are.    

Culture Restart: Trends and trajectories

The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.