The Insights Alliance (Baker Richards, Indigo and One Further) present the findings of the second wave of Missing Audiences research. Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues following the pandemic.
Resources tagged with Audience Behaviour
A report by Indigo following their national sector survey, Act Green. The survey was designed to find out more about how audiences feel about the climate emergency and what role they think cultural organisations should play in tackling it. Sponsored by Point One.
The results of the third Heritage Panel survey from thrive, Northern Ireland’s audience development agency. The Heritage Panel tracks audience’s views on returning to heritage, what has changed, what has stayed the same and what their attitudes are.
The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.
Creative People and Places in Lockdown: responses and learning is a short series of five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies explores a different theme. In the fifth case study Kathryn Welch reflects on some of the themes … Read more
In this session recorded at Digital Heritage Lab’s Digital Skills Day, Katie Moffat talks about the different approaches to segmenting your online audiences and how to use that insight to improve your digital effectiveness. This session was sponsored by The Audience Agency.
The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.
A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in … Read more
Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.
Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Strategic Advisor Ron Evans about using the pandemic as a catalyst for creativity. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.