Below you’ll find a selection of curated resources to support your learning across each area of the Strategic Marketing Retreat: Intermediate level.

You’ll find many more useful resources on the AMA’s knowledge hub AMAculturehive. If there’s something you can’t find or if you have a case study you’d like to share just contact our Editor.

Driving your mission and being a brand guardian 

These resources support your understanding of your organisation’s vision and mission and how they support your organisation’s objectives. Plus how to understand your brand’s DNA  – creating, maintaining and growth. They help you understand how to create a marketing strategy that’s aligned to mission and brand.

Building the foundations of your marketing strategy

Understand the importance of analysis when devising strategy and how to understand, interrogate and use the insight you gather.

Audience focus 

Supporting resources to help you segment your audience and make evidence-based decisions.

Understanding your management style 

Setting your objectives, applying your strategy and honing your mix