Strategic Marketing Retreat: Intermediate Level
Taking your marketing, strategy and leadership skills to the next level
Below you’ll find a selection of curated resources to support your learning across each area of the Strategic Marketing Retreat: Intermediate level.
You’ll find many more useful resources on the AMA’s knowledge hub AMAculturehive. If there’s something you can’t find or if you have a case study you’d like to share just contact our Editor.
The Intermediate Retreat is sponsored by Supercool
The Intermediate Retreat is sponsored by digital agency and arts sector specialists, Supercool. Without their support we would not be able to run the Intermediate Retreat, so a huge thank you to them. As part of their support they’ve shared three collections of useful learning resources covering the key areas of brand, sustainability and user focus.
Supercool care about the environment, so love sharing helpful, practical resources to help you and your team take action on digital sustainability. Here’s a collection of six resources on sustainability to help you on your journey.
Supercool also write and share loads of helpful, practical resources – like this collection of six guides and articles, which cover how your website can better reflect your brand, and tips on writing for the web.
Supercool are here to make life easier for you – and your audiences. So, if you want to really focus on your users here are some handy, practical resources to help you keep people at the heart of all you do.
Driving your mission and being a brand guardian
These resources support your understanding of your organisation’s vision and mission and how they support your organisation’s objectives. Plus how to understand your brand’s DNA – creating, maintaining and growth. They help you understand how to create a marketing strategy that’s aligned to mission and brand.
Creating a vision of a more inclusive, relevant future
Building the foundations of your marketing strategy
Understand the importance of analysis when devising strategy and how to understand, interrogate and use the insight you gather.
Digital content: Less like marketing, more like journalism
Interview: How arts and culture organisations can prepare for AI
Brave Audiences – what we know about risk taking and current trends
Insight: The Attention Economy – insights on media consumption
Navigating Digital – how Art Fund developed a new strategic approach
Guide: Creating an effective audience development plan
Audience focus
Supporting resources to help you segment your audience and make evidence-based decisions.
Unlimited: Accessible Marketing Guide (May 2024)
Introducing…the Historic England Segments
Segmenting your online audiences to improve digital effectiveness
Understanding your management style
Setting your objectives, applying your strategy and honing your mix
