Below you’ll find a selection of curated resources to support your learning across all six modules of the Strategic Marketing Retreat: Intermediate level.

You’ll find many more useful resources on the AMA’s knowledge hub AMAculturehive. If there’s something you can’t find or if you have a case study you’d like to share just contact our Editor.

Module 1: Driving your mission and being a brand guardian 

These resources support your understanding of your organisation’s vision and mission and how they support your organisation’s objectives. Plus how to understand your brand’s DNA  – creating, maintaining and growth.

Module 2: Building the foundations of your marketing strategy

Understand the importance of analysis when devising strategy and how to understand, interrogate and use the insight you gather.

Module 3: Audience focus 

Supporting resources to help you segment your audience and make evidence-based decisions.

Module 4: Understanding your management style 

Modules 5 + 6 : Setting your objectives, applying your strategy and honing your mix