Inclusion
Making everybody count
This collection features many of our resources designed to build your knowledge of current research on keeping inclusion – in its broadest sense – at the heart of your work.
You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.
Audience Diversity Academy
Case study: developing a community-led choir in Hounslow
In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more
CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann
Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.
Beyond the Promise: digital archetypes
Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.
Wellbeing: a collection of support resources
A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.
Understanding your audiences. A guide to segmentation and strategy
The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.
We built it and they came – attracting Gen A audiences
Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care?
Learnings and Takeaways: Crisis leadership, management and emergency fundraising
The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.
10 tips for how a digital project can lead to a big organisational change
Digital strategist Eva Lipárová takes us through ten quick tips for small to mid-sized organisations on how to build user-centric digital products that lead to lasting change. Part of Museums + Tech 2024 – Who is this for and why should they care?
The Creative Freelancer’s Climate Almanac
A collection of useful resources from existing toolkits, alongside templates, wellbeing practices, artist case studies, and book recommendations that support sustainable change towards climate justice. Designed specifically with freelancers in mind, this resource will lighten the load, spark new ways of working, and remind you that you’re not alone in your climate action.
Local government: Cultural strategies and futures
Cultural strategies are important elements in how local authorities engage with and support the role of culture and make connections with social, economic, environmental and health and wellbeing outcomes. This report looks at how cultural strategy documents are created, updated and shared and suggests changes in the practice of commissioning and creating cultural strategies. A … Read more
The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.
The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.
Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.
Guides
Case study: developing a community-led choir in Hounslow
In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more
CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann
Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.
Beyond the Promise: digital archetypes
Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.
Wellbeing: a collection of support resources
A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.
Understanding your audiences. A guide to segmentation and strategy
The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.
We built it and they came – attracting Gen A audiences
Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care?
Learnings and Takeaways: Crisis leadership, management and emergency fundraising
The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.
10 tips for how a digital project can lead to a big organisational change
Digital strategist Eva Lipárová takes us through ten quick tips for small to mid-sized organisations on how to build user-centric digital products that lead to lasting change. Part of Museums + Tech 2024 – Who is this for and why should they care?
The Creative Freelancer’s Climate Almanac
A collection of useful resources from existing toolkits, alongside templates, wellbeing practices, artist case studies, and book recommendations that support sustainable change towards climate justice. Designed specifically with freelancers in mind, this resource will lighten the load, spark new ways of working, and remind you that you’re not alone in your climate action.
Local government: Cultural strategies and futures
Cultural strategies are important elements in how local authorities engage with and support the role of culture and make connections with social, economic, environmental and health and wellbeing outcomes. This report looks at how cultural strategy documents are created, updated and shared and suggests changes in the practice of commissioning and creating cultural strategies. A … Read more
Video
Case study: developing a community-led choir in Hounslow
In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more
CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann
Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.
Beyond the Promise: digital archetypes
Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.
Wellbeing: a collection of support resources
A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.
Understanding your audiences. A guide to segmentation and strategy
The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.
We built it and they came – attracting Gen A audiences
Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care?
Learnings and Takeaways: Crisis leadership, management and emergency fundraising
The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.
10 tips for how a digital project can lead to a big organisational change
Digital strategist Eva Lipárová takes us through ten quick tips for small to mid-sized organisations on how to build user-centric digital products that lead to lasting change. Part of Museums + Tech 2024 – Who is this for and why should they care?
The Creative Freelancer’s Climate Almanac
A collection of useful resources from existing toolkits, alongside templates, wellbeing practices, artist case studies, and book recommendations that support sustainable change towards climate justice. Designed specifically with freelancers in mind, this resource will lighten the load, spark new ways of working, and remind you that you’re not alone in your climate action.
Local government: Cultural strategies and futures
Cultural strategies are important elements in how local authorities engage with and support the role of culture and make connections with social, economic, environmental and health and wellbeing outcomes. This report looks at how cultural strategy documents are created, updated and shared and suggests changes in the practice of commissioning and creating cultural strategies. A … Read more
Case studies and articles
Case study: developing a community-led choir in Hounslow
In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more
CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann
Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.
Beyond the Promise: digital archetypes
Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.
Wellbeing: a collection of support resources
A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.
Understanding your audiences. A guide to segmentation and strategy
The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.
We built it and they came – attracting Gen A audiences
Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care?
Learnings and Takeaways: Crisis leadership, management and emergency fundraising
The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.
10 tips for how a digital project can lead to a big organisational change
Digital strategist Eva Lipárová takes us through ten quick tips for small to mid-sized organisations on how to build user-centric digital products that lead to lasting change. Part of Museums + Tech 2024 – Who is this for and why should they care?
The Creative Freelancer’s Climate Almanac
A collection of useful resources from existing toolkits, alongside templates, wellbeing practices, artist case studies, and book recommendations that support sustainable change towards climate justice. Designed specifically with freelancers in mind, this resource will lighten the load, spark new ways of working, and remind you that you’re not alone in your climate action.
Local government: Cultural strategies and futures
Cultural strategies are important elements in how local authorities engage with and support the role of culture and make connections with social, economic, environmental and health and wellbeing outcomes. This report looks at how cultural strategy documents are created, updated and shared and suggests changes in the practice of commissioning and creating cultural strategies. A … Read more
Research
Case study: developing a community-led choir in Hounslow
In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more
CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann
Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.
Beyond the Promise: digital archetypes
Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.
Wellbeing: a collection of support resources
A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.
Understanding your audiences. A guide to segmentation and strategy
The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.
We built it and they came – attracting Gen A audiences
Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care?
Learnings and Takeaways: Crisis leadership, management and emergency fundraising
The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.
10 tips for how a digital project can lead to a big organisational change
Digital strategist Eva Lipárová takes us through ten quick tips for small to mid-sized organisations on how to build user-centric digital products that lead to lasting change. Part of Museums + Tech 2024 – Who is this for and why should they care?
The Creative Freelancer’s Climate Almanac
A collection of useful resources from existing toolkits, alongside templates, wellbeing practices, artist case studies, and book recommendations that support sustainable change towards climate justice. Designed specifically with freelancers in mind, this resource will lighten the load, spark new ways of working, and remind you that you’re not alone in your climate action.
Local government: Cultural strategies and futures
Cultural strategies are important elements in how local authorities engage with and support the role of culture and make connections with social, economic, environmental and health and wellbeing outcomes. This report looks at how cultural strategy documents are created, updated and shared and suggests changes in the practice of commissioning and creating cultural strategies. A … Read more