Inclusion
Making everybody count
This collection features many of our resources designed to build your knowledge of current research on keeping inclusion – in its broadest sense – at the heart of your work.
You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.
Audience Diversity Academy
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
People who need people – social media for the arts
On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.
Insight: The Attention Economy – insights on media consumption
In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels … Read more
Collection: Communications and care in times of events that impact your communities, your organisation and your team
Throughout the first weeks of August, 2024 the UK saw unacceptable and shocking scenes of violence across the UK. Audiences, organisations, individuals and our wider communities have been affected both directly and indirectly by racist and Islamophobic acts. This is a collection of resources to help marketers across the UK, in the short and longer … Read more
How London Museum’s new website is using AI to power content relationships
London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.
The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.
The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.
Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.
Guides
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
People who need people – social media for the arts
On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.
Insight: The Attention Economy – insights on media consumption
In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels … Read more
Collection: Communications and care in times of events that impact your communities, your organisation and your team
Throughout the first weeks of August, 2024 the UK saw unacceptable and shocking scenes of violence across the UK. Audiences, organisations, individuals and our wider communities have been affected both directly and indirectly by racist and Islamophobic acts. This is a collection of resources to help marketers across the UK, in the short and longer … Read more
How London Museum’s new website is using AI to power content relationships
London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.
Video
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
People who need people – social media for the arts
On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.
Insight: The Attention Economy – insights on media consumption
In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels … Read more
Collection: Communications and care in times of events that impact your communities, your organisation and your team
Throughout the first weeks of August, 2024 the UK saw unacceptable and shocking scenes of violence across the UK. Audiences, organisations, individuals and our wider communities have been affected both directly and indirectly by racist and Islamophobic acts. This is a collection of resources to help marketers across the UK, in the short and longer … Read more
How London Museum’s new website is using AI to power content relationships
London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.
Case studies and articles
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
People who need people – social media for the arts
On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.
Insight: The Attention Economy – insights on media consumption
In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels … Read more
Collection: Communications and care in times of events that impact your communities, your organisation and your team
Throughout the first weeks of August, 2024 the UK saw unacceptable and shocking scenes of violence across the UK. Audiences, organisations, individuals and our wider communities have been affected both directly and indirectly by racist and Islamophobic acts. This is a collection of resources to help marketers across the UK, in the short and longer … Read more
How London Museum’s new website is using AI to power content relationships
London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.
Research
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
People who need people – social media for the arts
On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.
Insight: The Attention Economy – insights on media consumption
In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels … Read more
Collection: Communications and care in times of events that impact your communities, your organisation and your team
Throughout the first weeks of August, 2024 the UK saw unacceptable and shocking scenes of violence across the UK. Audiences, organisations, individuals and our wider communities have been affected both directly and indirectly by racist and Islamophobic acts. This is a collection of resources to help marketers across the UK, in the short and longer … Read more
How London Museum’s new website is using AI to power content relationships
London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.