Inclusion
Making everybody count
This collection features many of our resources designed to build your knowledge of current research on keeping inclusion – in its broadest sense – at the heart of your work.
You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.
Audience Diversity Academy
Pricing: Mythbusting dynamic pricing
In the second of a series, Bence Marosi, pricing expert and CEO of DynamO Pricing, cuts through some of the common myths and suspicions surrounding the use of dynamic pricing.
Digital: How to get your GLAM organisation to invest in digital
Head of Digital Innovation at London Museum, Trish Thomas details how they made the case for investment in digital and how they brought their digital transformation plan together.
Pricing: The missteps behind the Oasis tour ticketing fiasco
A lesson in dynamic pricing from specialists DynamO Pricing. Pricing expert and Dynamo’s CEO Bence Marosi uncovers exactly what went wrong with the pricing of the Oasis reunion tour.
Social media: 5 tips digital marketers can learn from Taylor Swift’s strategy
Top digital agency HDK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.
The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.
Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.
Guides
Pricing: Mythbusting dynamic pricing
In the second of a series, Bence Marosi, pricing expert and CEO of DynamO Pricing, cuts through some of the common myths and suspicions surrounding the use of dynamic pricing.
Digital: How to get your GLAM organisation to invest in digital
Head of Digital Innovation at London Museum, Trish Thomas details how they made the case for investment in digital and how they brought their digital transformation plan together.
Pricing: The missteps behind the Oasis tour ticketing fiasco
A lesson in dynamic pricing from specialists DynamO Pricing. Pricing expert and Dynamo’s CEO Bence Marosi uncovers exactly what went wrong with the pricing of the Oasis reunion tour.
Social media: 5 tips digital marketers can learn from Taylor Swift’s strategy
Top digital agency HDK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
Video
Pricing: Mythbusting dynamic pricing
In the second of a series, Bence Marosi, pricing expert and CEO of DynamO Pricing, cuts through some of the common myths and suspicions surrounding the use of dynamic pricing.
Digital: How to get your GLAM organisation to invest in digital
Head of Digital Innovation at London Museum, Trish Thomas details how they made the case for investment in digital and how they brought their digital transformation plan together.
Pricing: The missteps behind the Oasis tour ticketing fiasco
A lesson in dynamic pricing from specialists DynamO Pricing. Pricing expert and Dynamo’s CEO Bence Marosi uncovers exactly what went wrong with the pricing of the Oasis reunion tour.
Social media: 5 tips digital marketers can learn from Taylor Swift’s strategy
Top digital agency HDK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
Case studies and articles
Pricing: Mythbusting dynamic pricing
In the second of a series, Bence Marosi, pricing expert and CEO of DynamO Pricing, cuts through some of the common myths and suspicions surrounding the use of dynamic pricing.
Digital: How to get your GLAM organisation to invest in digital
Head of Digital Innovation at London Museum, Trish Thomas details how they made the case for investment in digital and how they brought their digital transformation plan together.
Pricing: The missteps behind the Oasis tour ticketing fiasco
A lesson in dynamic pricing from specialists DynamO Pricing. Pricing expert and Dynamo’s CEO Bence Marosi uncovers exactly what went wrong with the pricing of the Oasis reunion tour.
Social media: 5 tips digital marketers can learn from Taylor Swift’s strategy
Top digital agency HDK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
Research
Pricing: Mythbusting dynamic pricing
In the second of a series, Bence Marosi, pricing expert and CEO of DynamO Pricing, cuts through some of the common myths and suspicions surrounding the use of dynamic pricing.
Digital: How to get your GLAM organisation to invest in digital
Head of Digital Innovation at London Museum, Trish Thomas details how they made the case for investment in digital and how they brought their digital transformation plan together.
Pricing: The missteps behind the Oasis tour ticketing fiasco
A lesson in dynamic pricing from specialists DynamO Pricing. Pricing expert and Dynamo’s CEO Bence Marosi uncovers exactly what went wrong with the pricing of the Oasis reunion tour.
Social media: 5 tips digital marketers can learn from Taylor Swift’s strategy
Top digital agency HDK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.
Think Big, Start Small – how to incorporate automation into your work
As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.
Brave Audiences – what we know about risk taking and current trends
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Mastering Google Grants
Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.
Artificial Intelligence (AI) Example AI Policy
An example of an AI policy created to support cultural organisations across the UK. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Google Tag Manager basics, top tips and common mistakes
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.