Inclusion

Inclusion

Making everybody count

This collection features many of our resources designed to build your knowledge of current research on  keeping inclusion –  in its broadest sense  – at the heart of your work.

You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.

 

Audience Diversity Academy

Let’s Get Real: Value Report

Let’s Get Real: Value (LGR Value) focused on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement. This full report includes recommendations for those who want to grow their digital maturity and improve the value and impact of their digital activities.

The Diverse-C-Tea Podcast

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Search Engines and SEO for AI Generative Search

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Now, New and Next: The Arts and Technology, what’s next for fundraising?

What are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies? This edition of Now, New and Next from Arts Fundraising & Philanthropy provides a snapshot of ideas to spark interest and thinking and gives some ideas about … Read more

AI Tools with Andrew Davis. Updated every month.

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.

Podcast Corner: marketing trends and predictions for 2025

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.

Web design brand guidelines: web accessibility

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.

From stage to screen: using digital to redefine storytelling

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.

The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.

Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.

Guides

Let’s Get Real: Value Report

Let’s Get Real: Value (LGR Value) focused on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement. This full report includes recommendations for those who want to grow their digital maturity and improve the value and impact of their digital activities.

The Diverse-C-Tea Podcast

This content is password protected. To view it please enter your password below: Password:

Search Engines and SEO for AI Generative Search

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Now, New and Next: The Arts and Technology, what’s next for fundraising?

What are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies? This edition of Now, New and Next from Arts Fundraising & Philanthropy provides a snapshot of ideas to spark interest and thinking and gives some ideas about … Read more

AI Tools with Andrew Davis. Updated every month.

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.

Podcast Corner: marketing trends and predictions for 2025

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.

Web design brand guidelines: web accessibility

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.

From stage to screen: using digital to redefine storytelling

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Video

Let’s Get Real: Value Report

Let’s Get Real: Value (LGR Value) focused on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement. This full report includes recommendations for those who want to grow their digital maturity and improve the value and impact of their digital activities.

The Diverse-C-Tea Podcast

This content is password protected. To view it please enter your password below: Password:

Search Engines and SEO for AI Generative Search

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Now, New and Next: The Arts and Technology, what’s next for fundraising?

What are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies? This edition of Now, New and Next from Arts Fundraising & Philanthropy provides a snapshot of ideas to spark interest and thinking and gives some ideas about … Read more

AI Tools with Andrew Davis. Updated every month.

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.

Podcast Corner: marketing trends and predictions for 2025

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.

Web design brand guidelines: web accessibility

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.

From stage to screen: using digital to redefine storytelling

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Case studies and articles

Let’s Get Real: Value Report

Let’s Get Real: Value (LGR Value) focused on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement. This full report includes recommendations for those who want to grow their digital maturity and improve the value and impact of their digital activities.

The Diverse-C-Tea Podcast

This content is password protected. To view it please enter your password below: Password:

Search Engines and SEO for AI Generative Search

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Now, New and Next: The Arts and Technology, what’s next for fundraising?

What are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies? This edition of Now, New and Next from Arts Fundraising & Philanthropy provides a snapshot of ideas to spark interest and thinking and gives some ideas about … Read more

AI Tools with Andrew Davis. Updated every month.

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.

Podcast Corner: marketing trends and predictions for 2025

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.

Web design brand guidelines: web accessibility

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.

From stage to screen: using digital to redefine storytelling

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Research

Let’s Get Real: Value Report

Let’s Get Real: Value (LGR Value) focused on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement. This full report includes recommendations for those who want to grow their digital maturity and improve the value and impact of their digital activities.

The Diverse-C-Tea Podcast

This content is password protected. To view it please enter your password below: Password:

Search Engines and SEO for AI Generative Search

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Now, New and Next: The Arts and Technology, what’s next for fundraising?

What are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies? This edition of Now, New and Next from Arts Fundraising & Philanthropy provides a snapshot of ideas to spark interest and thinking and gives some ideas about … Read more

AI Tools with Andrew Davis. Updated every month.

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.

Podcast Corner: marketing trends and predictions for 2025

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.

Web design brand guidelines: web accessibility

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.

From stage to screen: using digital to redefine storytelling

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.