AMA Conference 2020

Inclusion

Inclusion

Making everybody count

This collection features many of our resources designed to build your knowledge of current research on  keeping inclusion –  in its broadest sense  – at the heart of your work.

You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.

 

Audience Diversity Academy

Taking action on climate change – on stage, off stage and online

Recorded live at the Arts Marketing Association Conference in October 2021 digital agency Supercool and Unicorn Theatre explain how they’re working to become more environmentally sustainable. They also share lots of practical tips.

Audience travel and carbon offset

Caroline Aston, the Audience Insight Manager at Chichester Festival Theatre takes us through their work to reduce their carbon footprint and engage their audiences in the process.

Report and webinar: Act Green national sector survey

A report by Indigo following their national sector survey, Act Green. The survey was designed to find out more about how audiences feel about the climate emergency and what role they think cultural organisations should play in tackling it. Sponsored by Point One.

Social media is changing and so should we

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca ‘RaRa’ Givens is here to tell you that, you can not – and should not – do it all.

Addressing bias in data with a system of empowerment

Addressing bias in data involves transforming how we approach current practices for collecting, analyzing, sharing, and making decisions with data. Sarah Herrera, Mondavi Center for the Performing Arts, shares concepts of belonging and empowerment to explore ways to create small wins to drive momentum in your organization’s diversity, equity, accessibility, and inclusion (DEAI) work.

Fixing the digital divide: facts and stats

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research … Read more

Video: Increasing philanthropic support with an authentic approach to diversity, equality, access and inclusion (DEAI)

Donors are looking for transparency, accountability and tangible commitments to diversity, inclusion and anti-racism. Tarsha Whitaker Calloway, Vice President, Philanthropy, Tessitura Network chairs a lively online panel discussing examples of successful and authentic approaches.

Case study: Placing visitors at the centre of your launch

How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.

Video: Welcoming the widest possible audience

Sina Bahram challenges us to use principles from universal and inclusive design to help us open up our buildings, content, programming, and experiences. Keynote address delivered at Tessitura Learning & Community Conference.

The AMA Guide to Marketing Job Descriptions and Skills

As part of its role representing arts marketing and audience development expertise in the arts and heritage sector, the Arts Marketing Association (AMA) has produced a set of job description templates for key roles. The guide supports the need to match skills with both expectations and pay. It also seeks to ensure job descriptions are … Read more

The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.

The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.

Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.

Guides

Taking action on climate change – on stage, off stage and online

Recorded live at the Arts Marketing Association Conference in October 2021 digital agency Supercool and Unicorn Theatre explain how they’re working to become more environmentally sustainable. They also share lots of practical tips.

Audience travel and carbon offset

Caroline Aston, the Audience Insight Manager at Chichester Festival Theatre takes us through their work to reduce their carbon footprint and engage their audiences in the process.

Report and webinar: Act Green national sector survey

A report by Indigo following their national sector survey, Act Green. The survey was designed to find out more about how audiences feel about the climate emergency and what role they think cultural organisations should play in tackling it. Sponsored by Point One.

Social media is changing and so should we

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca ‘RaRa’ Givens is here to tell you that, you can not – and should not – do it all.

Addressing bias in data with a system of empowerment

Addressing bias in data involves transforming how we approach current practices for collecting, analyzing, sharing, and making decisions with data. Sarah Herrera, Mondavi Center for the Performing Arts, shares concepts of belonging and empowerment to explore ways to create small wins to drive momentum in your organization’s diversity, equity, accessibility, and inclusion (DEAI) work.

Fixing the digital divide: facts and stats

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research … Read more

Video: Increasing philanthropic support with an authentic approach to diversity, equality, access and inclusion (DEAI)

Donors are looking for transparency, accountability and tangible commitments to diversity, inclusion and anti-racism. Tarsha Whitaker Calloway, Vice President, Philanthropy, Tessitura Network chairs a lively online panel discussing examples of successful and authentic approaches.

Case study: Placing visitors at the centre of your launch

How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.

Video: Welcoming the widest possible audience

Sina Bahram challenges us to use principles from universal and inclusive design to help us open up our buildings, content, programming, and experiences. Keynote address delivered at Tessitura Learning & Community Conference.

The AMA Guide to Marketing Job Descriptions and Skills

As part of its role representing arts marketing and audience development expertise in the arts and heritage sector, the Arts Marketing Association (AMA) has produced a set of job description templates for key roles. The guide supports the need to match skills with both expectations and pay. It also seeks to ensure job descriptions are … Read more

Video

Taking action on climate change – on stage, off stage and online

Recorded live at the Arts Marketing Association Conference in October 2021 digital agency Supercool and Unicorn Theatre explain how they’re working to become more environmentally sustainable. They also share lots of practical tips.

Audience travel and carbon offset

Caroline Aston, the Audience Insight Manager at Chichester Festival Theatre takes us through their work to reduce their carbon footprint and engage their audiences in the process.

Report and webinar: Act Green national sector survey

A report by Indigo following their national sector survey, Act Green. The survey was designed to find out more about how audiences feel about the climate emergency and what role they think cultural organisations should play in tackling it. Sponsored by Point One.

Social media is changing and so should we

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca ‘RaRa’ Givens is here to tell you that, you can not – and should not – do it all.

Addressing bias in data with a system of empowerment

Addressing bias in data involves transforming how we approach current practices for collecting, analyzing, sharing, and making decisions with data. Sarah Herrera, Mondavi Center for the Performing Arts, shares concepts of belonging and empowerment to explore ways to create small wins to drive momentum in your organization’s diversity, equity, accessibility, and inclusion (DEAI) work.

Fixing the digital divide: facts and stats

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research … Read more

Video: Increasing philanthropic support with an authentic approach to diversity, equality, access and inclusion (DEAI)

Donors are looking for transparency, accountability and tangible commitments to diversity, inclusion and anti-racism. Tarsha Whitaker Calloway, Vice President, Philanthropy, Tessitura Network chairs a lively online panel discussing examples of successful and authentic approaches.

Case study: Placing visitors at the centre of your launch

How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.

Video: Welcoming the widest possible audience

Sina Bahram challenges us to use principles from universal and inclusive design to help us open up our buildings, content, programming, and experiences. Keynote address delivered at Tessitura Learning & Community Conference.

The AMA Guide to Marketing Job Descriptions and Skills

As part of its role representing arts marketing and audience development expertise in the arts and heritage sector, the Arts Marketing Association (AMA) has produced a set of job description templates for key roles. The guide supports the need to match skills with both expectations and pay. It also seeks to ensure job descriptions are … Read more

Case studies and articles

Taking action on climate change – on stage, off stage and online

Recorded live at the Arts Marketing Association Conference in October 2021 digital agency Supercool and Unicorn Theatre explain how they’re working to become more environmentally sustainable. They also share lots of practical tips.

Audience travel and carbon offset

Caroline Aston, the Audience Insight Manager at Chichester Festival Theatre takes us through their work to reduce their carbon footprint and engage their audiences in the process.

Report and webinar: Act Green national sector survey

A report by Indigo following their national sector survey, Act Green. The survey was designed to find out more about how audiences feel about the climate emergency and what role they think cultural organisations should play in tackling it. Sponsored by Point One.

Social media is changing and so should we

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca ‘RaRa’ Givens is here to tell you that, you can not – and should not – do it all.

Addressing bias in data with a system of empowerment

Addressing bias in data involves transforming how we approach current practices for collecting, analyzing, sharing, and making decisions with data. Sarah Herrera, Mondavi Center for the Performing Arts, shares concepts of belonging and empowerment to explore ways to create small wins to drive momentum in your organization’s diversity, equity, accessibility, and inclusion (DEAI) work.

Fixing the digital divide: facts and stats

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research … Read more

Video: Increasing philanthropic support with an authentic approach to diversity, equality, access and inclusion (DEAI)

Donors are looking for transparency, accountability and tangible commitments to diversity, inclusion and anti-racism. Tarsha Whitaker Calloway, Vice President, Philanthropy, Tessitura Network chairs a lively online panel discussing examples of successful and authentic approaches.

Case study: Placing visitors at the centre of your launch

How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.

Video: Welcoming the widest possible audience

Sina Bahram challenges us to use principles from universal and inclusive design to help us open up our buildings, content, programming, and experiences. Keynote address delivered at Tessitura Learning & Community Conference.

The AMA Guide to Marketing Job Descriptions and Skills

As part of its role representing arts marketing and audience development expertise in the arts and heritage sector, the Arts Marketing Association (AMA) has produced a set of job description templates for key roles. The guide supports the need to match skills with both expectations and pay. It also seeks to ensure job descriptions are … Read more

Research

Taking action on climate change – on stage, off stage and online

Recorded live at the Arts Marketing Association Conference in October 2021 digital agency Supercool and Unicorn Theatre explain how they’re working to become more environmentally sustainable. They also share lots of practical tips.

Audience travel and carbon offset

Caroline Aston, the Audience Insight Manager at Chichester Festival Theatre takes us through their work to reduce their carbon footprint and engage their audiences in the process.

Report and webinar: Act Green national sector survey

A report by Indigo following their national sector survey, Act Green. The survey was designed to find out more about how audiences feel about the climate emergency and what role they think cultural organisations should play in tackling it. Sponsored by Point One.

Social media is changing and so should we

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca ‘RaRa’ Givens is here to tell you that, you can not – and should not – do it all.

Addressing bias in data with a system of empowerment

Addressing bias in data involves transforming how we approach current practices for collecting, analyzing, sharing, and making decisions with data. Sarah Herrera, Mondavi Center for the Performing Arts, shares concepts of belonging and empowerment to explore ways to create small wins to drive momentum in your organization’s diversity, equity, accessibility, and inclusion (DEAI) work.

Fixing the digital divide: facts and stats

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research … Read more

Video: Increasing philanthropic support with an authentic approach to diversity, equality, access and inclusion (DEAI)

Donors are looking for transparency, accountability and tangible commitments to diversity, inclusion and anti-racism. Tarsha Whitaker Calloway, Vice President, Philanthropy, Tessitura Network chairs a lively online panel discussing examples of successful and authentic approaches.

Case study: Placing visitors at the centre of your launch

How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.

Video: Welcoming the widest possible audience

Sina Bahram challenges us to use principles from universal and inclusive design to help us open up our buildings, content, programming, and experiences. Keynote address delivered at Tessitura Learning & Community Conference.

The AMA Guide to Marketing Job Descriptions and Skills

As part of its role representing arts marketing and audience development expertise in the arts and heritage sector, the Arts Marketing Association (AMA) has produced a set of job description templates for key roles. The guide supports the need to match skills with both expectations and pay. It also seeks to ensure job descriptions are … Read more