Inclusion

Inclusion

Making everybody count

This collection features many of our resources designed to build your knowledge of current research on  keeping inclusion –  in its broadest sense  – at the heart of your work.

You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.

 

Audience Diversity Academy

Unlimited: Accessible Marketing Guide (May 2024)

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2024 by Unlimited, an arts commissioning body that supports, funds and promotes new work by disabled artists for UK and international audiences.

Research: The class ceiling in the creative industries

Research conducted by Creative Access, a leading UK diversity and inclusion social enterprise, and PR firm FleishmanHillard UK sheds light on the pervasive influence of class dynamics within the creative industries.

Cultural Content: Website ‘about’ pages

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.

Behind the scenes with AMA: 4-Day Week pilot. Blog 3 – successes and challenges

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the third blog that follows the trial, Dani shares progress across the first six months and outlines the successes and challenges.

Inclusivity & Audiences Day 2024 Playback Pack

Inclusivity & Audiences Day champions equality, diversity and inclusion (EDI) work from across our sector. Here’s a collection of resources and insights brought together for and from the day to support your journey as an agent of change.

In conversation: Bea Udeh with Darren Pih and Amy Rich

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Darren Pih, Harewood House and Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER) before their session at Inclusivity and Audiences Day 2024.

In conversation: Bea Udeh and Lynette Lucas

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Lynette Lucas, Inclusion and Belonging lead at NCVO before her session on inclusive language at Inclusivity and Audiences Day 2024.

Why the language we use matters in building belonging

Sarah Vibert, Chief Executive Officer of NCVO (The National Council for Voluntary Organisations) shares some changes they’re making to their use of language along with reflections for the wider sector.

Behind the Scenes: Walk the Plank’s Diversity, Equity, Inclusion and Belonging Journey. Blog 3 – marketing, communications and recruitment

In the final of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their Senior Marketing and Communications Officer, Tanica Powell takes us through how the marketing team has championed and actioned their DEIB values.  

IMPACT survey – impact measurement of people attending culture across Northern Ireland 2023-2024

This interim report explores the preliminary findings from thrive’s IMPACT survey, touching on the effects of the cost-of-living crisis, audiences motivations, advance bookings and more A report from thrive, the Northern Ireland charity which support arts, and heritage organisations to strengthen their relationship with audiences.

The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.

The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.

Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.

Guides

Unlimited: Accessible Marketing Guide (May 2024)

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2024 by Unlimited, an arts commissioning body that supports, funds and promotes new work by disabled artists for UK and international audiences.

Research: The class ceiling in the creative industries

Research conducted by Creative Access, a leading UK diversity and inclusion social enterprise, and PR firm FleishmanHillard UK sheds light on the pervasive influence of class dynamics within the creative industries.

Cultural Content: Website ‘about’ pages

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.

Behind the scenes with AMA: 4-Day Week pilot. Blog 3 – successes and challenges

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the third blog that follows the trial, Dani shares progress across the first six months and outlines the successes and challenges.

Inclusivity & Audiences Day 2024 Playback Pack

Inclusivity & Audiences Day champions equality, diversity and inclusion (EDI) work from across our sector. Here’s a collection of resources and insights brought together for and from the day to support your journey as an agent of change.

In conversation: Bea Udeh with Darren Pih and Amy Rich

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Darren Pih, Harewood House and Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER) before their session at Inclusivity and Audiences Day 2024.

In conversation: Bea Udeh and Lynette Lucas

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Lynette Lucas, Inclusion and Belonging lead at NCVO before her session on inclusive language at Inclusivity and Audiences Day 2024.

Why the language we use matters in building belonging

Sarah Vibert, Chief Executive Officer of NCVO (The National Council for Voluntary Organisations) shares some changes they’re making to their use of language along with reflections for the wider sector.

Behind the Scenes: Walk the Plank’s Diversity, Equity, Inclusion and Belonging Journey. Blog 3 – marketing, communications and recruitment

In the final of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their Senior Marketing and Communications Officer, Tanica Powell takes us through how the marketing team has championed and actioned their DEIB values.  

IMPACT survey – impact measurement of people attending culture across Northern Ireland 2023-2024

This interim report explores the preliminary findings from thrive’s IMPACT survey, touching on the effects of the cost-of-living crisis, audiences motivations, advance bookings and more A report from thrive, the Northern Ireland charity which support arts, and heritage organisations to strengthen their relationship with audiences.

Video

Unlimited: Accessible Marketing Guide (May 2024)

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2024 by Unlimited, an arts commissioning body that supports, funds and promotes new work by disabled artists for UK and international audiences.

Research: The class ceiling in the creative industries

Research conducted by Creative Access, a leading UK diversity and inclusion social enterprise, and PR firm FleishmanHillard UK sheds light on the pervasive influence of class dynamics within the creative industries.

Cultural Content: Website ‘about’ pages

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.

Behind the scenes with AMA: 4-Day Week pilot. Blog 3 – successes and challenges

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the third blog that follows the trial, Dani shares progress across the first six months and outlines the successes and challenges.

Inclusivity & Audiences Day 2024 Playback Pack

Inclusivity & Audiences Day champions equality, diversity and inclusion (EDI) work from across our sector. Here’s a collection of resources and insights brought together for and from the day to support your journey as an agent of change.

In conversation: Bea Udeh with Darren Pih and Amy Rich

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Darren Pih, Harewood House and Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER) before their session at Inclusivity and Audiences Day 2024.

In conversation: Bea Udeh and Lynette Lucas

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Lynette Lucas, Inclusion and Belonging lead at NCVO before her session on inclusive language at Inclusivity and Audiences Day 2024.

Why the language we use matters in building belonging

Sarah Vibert, Chief Executive Officer of NCVO (The National Council for Voluntary Organisations) shares some changes they’re making to their use of language along with reflections for the wider sector.

Behind the Scenes: Walk the Plank’s Diversity, Equity, Inclusion and Belonging Journey. Blog 3 – marketing, communications and recruitment

In the final of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their Senior Marketing and Communications Officer, Tanica Powell takes us through how the marketing team has championed and actioned their DEIB values.  

IMPACT survey – impact measurement of people attending culture across Northern Ireland 2023-2024

This interim report explores the preliminary findings from thrive’s IMPACT survey, touching on the effects of the cost-of-living crisis, audiences motivations, advance bookings and more A report from thrive, the Northern Ireland charity which support arts, and heritage organisations to strengthen their relationship with audiences.

Case studies and articles

Unlimited: Accessible Marketing Guide (May 2024)

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2024 by Unlimited, an arts commissioning body that supports, funds and promotes new work by disabled artists for UK and international audiences.

Research: The class ceiling in the creative industries

Research conducted by Creative Access, a leading UK diversity and inclusion social enterprise, and PR firm FleishmanHillard UK sheds light on the pervasive influence of class dynamics within the creative industries.

Cultural Content: Website ‘about’ pages

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.

Behind the scenes with AMA: 4-Day Week pilot. Blog 3 – successes and challenges

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the third blog that follows the trial, Dani shares progress across the first six months and outlines the successes and challenges.

Inclusivity & Audiences Day 2024 Playback Pack

Inclusivity & Audiences Day champions equality, diversity and inclusion (EDI) work from across our sector. Here’s a collection of resources and insights brought together for and from the day to support your journey as an agent of change.

In conversation: Bea Udeh with Darren Pih and Amy Rich

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Darren Pih, Harewood House and Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER) before their session at Inclusivity and Audiences Day 2024.

In conversation: Bea Udeh and Lynette Lucas

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Lynette Lucas, Inclusion and Belonging lead at NCVO before her session on inclusive language at Inclusivity and Audiences Day 2024.

Why the language we use matters in building belonging

Sarah Vibert, Chief Executive Officer of NCVO (The National Council for Voluntary Organisations) shares some changes they’re making to their use of language along with reflections for the wider sector.

Behind the Scenes: Walk the Plank’s Diversity, Equity, Inclusion and Belonging Journey. Blog 3 – marketing, communications and recruitment

In the final of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their Senior Marketing and Communications Officer, Tanica Powell takes us through how the marketing team has championed and actioned their DEIB values.  

IMPACT survey – impact measurement of people attending culture across Northern Ireland 2023-2024

This interim report explores the preliminary findings from thrive’s IMPACT survey, touching on the effects of the cost-of-living crisis, audiences motivations, advance bookings and more A report from thrive, the Northern Ireland charity which support arts, and heritage organisations to strengthen their relationship with audiences.

Research

Unlimited: Accessible Marketing Guide (May 2024)

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2024 by Unlimited, an arts commissioning body that supports, funds and promotes new work by disabled artists for UK and international audiences.

Research: The class ceiling in the creative industries

Research conducted by Creative Access, a leading UK diversity and inclusion social enterprise, and PR firm FleishmanHillard UK sheds light on the pervasive influence of class dynamics within the creative industries.

Cultural Content: Website ‘about’ pages

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.

Behind the scenes with AMA: 4-Day Week pilot. Blog 3 – successes and challenges

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the third blog that follows the trial, Dani shares progress across the first six months and outlines the successes and challenges.

Inclusivity & Audiences Day 2024 Playback Pack

Inclusivity & Audiences Day champions equality, diversity and inclusion (EDI) work from across our sector. Here’s a collection of resources and insights brought together for and from the day to support your journey as an agent of change.

In conversation: Bea Udeh with Darren Pih and Amy Rich

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Darren Pih, Harewood House and Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER) before their session at Inclusivity and Audiences Day 2024.

In conversation: Bea Udeh and Lynette Lucas

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Lynette Lucas, Inclusion and Belonging lead at NCVO before her session on inclusive language at Inclusivity and Audiences Day 2024.

Why the language we use matters in building belonging

Sarah Vibert, Chief Executive Officer of NCVO (The National Council for Voluntary Organisations) shares some changes they’re making to their use of language along with reflections for the wider sector.

Behind the Scenes: Walk the Plank’s Diversity, Equity, Inclusion and Belonging Journey. Blog 3 – marketing, communications and recruitment

In the final of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their Senior Marketing and Communications Officer, Tanica Powell takes us through how the marketing team has championed and actioned their DEIB values.  

IMPACT survey – impact measurement of people attending culture across Northern Ireland 2023-2024

This interim report explores the preliminary findings from thrive’s IMPACT survey, touching on the effects of the cost-of-living crisis, audiences motivations, advance bookings and more A report from thrive, the Northern Ireland charity which support arts, and heritage organisations to strengthen their relationship with audiences.