Inclusion

Inclusion

Making everybody count

This collection features many of our resources designed to build your knowledge of current research on  keeping inclusion –  in its broadest sense  – at the heart of your work.

You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.

 

Audience Diversity Academy

A low-carbon approach to your work online

A downloadable resource developed by Art Fund, in partnership with digital agency Manifesto, to help museum professionals consider the environmental impact of their digital activities. Equally useful if you work outside the museum sector.

Digital sustainability: most frequently asked questions

In collaboration with Digital Carbon Online, the digital agency and arts sector specialists Supercool measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, they collated and analysed the data – and this first-of-its-kind report is the result of that work.

Beyond segmentation: Towards audience alignment

David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.

Case study: developing a community-led choir in Hounslow

In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more

CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann

Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.

Beyond the Promise: digital archetypes

Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.

Wellbeing: a collection of support resources

A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.

Understanding your audiences. A guide to segmentation and strategy

The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.

We built it and they came – attracting Gen A audiences

Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care? 

Learnings and Takeaways: Crisis leadership, management and emergency fundraising

The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.

The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.

The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.

Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.

Guides

A low-carbon approach to your work online

A downloadable resource developed by Art Fund, in partnership with digital agency Manifesto, to help museum professionals consider the environmental impact of their digital activities. Equally useful if you work outside the museum sector.

Digital sustainability: most frequently asked questions

In collaboration with Digital Carbon Online, the digital agency and arts sector specialists Supercool measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, they collated and analysed the data – and this first-of-its-kind report is the result of that work.

Beyond segmentation: Towards audience alignment

David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.

Case study: developing a community-led choir in Hounslow

In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more

CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann

Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.

Beyond the Promise: digital archetypes

Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.

Wellbeing: a collection of support resources

A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.

Understanding your audiences. A guide to segmentation and strategy

The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.

We built it and they came – attracting Gen A audiences

Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care? 

Learnings and Takeaways: Crisis leadership, management and emergency fundraising

The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.

Video

A low-carbon approach to your work online

A downloadable resource developed by Art Fund, in partnership with digital agency Manifesto, to help museum professionals consider the environmental impact of their digital activities. Equally useful if you work outside the museum sector.

Digital sustainability: most frequently asked questions

In collaboration with Digital Carbon Online, the digital agency and arts sector specialists Supercool measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, they collated and analysed the data – and this first-of-its-kind report is the result of that work.

Beyond segmentation: Towards audience alignment

David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.

Case study: developing a community-led choir in Hounslow

In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more

CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann

Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.

Beyond the Promise: digital archetypes

Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.

Wellbeing: a collection of support resources

A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.

Understanding your audiences. A guide to segmentation and strategy

The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.

We built it and they came – attracting Gen A audiences

Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care? 

Learnings and Takeaways: Crisis leadership, management and emergency fundraising

The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.

Case studies and articles

A low-carbon approach to your work online

A downloadable resource developed by Art Fund, in partnership with digital agency Manifesto, to help museum professionals consider the environmental impact of their digital activities. Equally useful if you work outside the museum sector.

Digital sustainability: most frequently asked questions

In collaboration with Digital Carbon Online, the digital agency and arts sector specialists Supercool measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, they collated and analysed the data – and this first-of-its-kind report is the result of that work.

Beyond segmentation: Towards audience alignment

David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.

Case study: developing a community-led choir in Hounslow

In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more

CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann

Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.

Beyond the Promise: digital archetypes

Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.

Wellbeing: a collection of support resources

A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.

Understanding your audiences. A guide to segmentation and strategy

The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.

We built it and they came – attracting Gen A audiences

Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care? 

Learnings and Takeaways: Crisis leadership, management and emergency fundraising

The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.

Research

A low-carbon approach to your work online

A downloadable resource developed by Art Fund, in partnership with digital agency Manifesto, to help museum professionals consider the environmental impact of their digital activities. Equally useful if you work outside the museum sector.

Digital sustainability: most frequently asked questions

In collaboration with Digital Carbon Online, the digital agency and arts sector specialists Supercool measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, they collated and analysed the data – and this first-of-its-kind report is the result of that work.

Beyond segmentation: Towards audience alignment

David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.

Case study: developing a community-led choir in Hounslow

In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more

CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann

Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.

Beyond the Promise: digital archetypes

Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.

Wellbeing: a collection of support resources

A collection of resources that covers practical ways to support your mental health and wellbeing including tackling imposter syndrome and avoiding burn-out.

Understanding your audiences. A guide to segmentation and strategy

The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.

We built it and they came – attracting Gen A audiences

Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care? 

Learnings and Takeaways: Crisis leadership, management and emergency fundraising

The first in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts by sharing her learnings and takeaways on crisis leadership, management and emergency fundraising.