Inclusion

Inclusion

Making everybody count

This collection features many of our resources designed to build your knowledge of current research on  keeping inclusion –  in its broadest sense  – at the heart of your work.

You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.

 

Audience Diversity Academy

Guidance: Trans-inclusive culture

This vital guidance sets out an ethical framework to support museums, galleries, archives and heritage organisations to realise their potential to create trans-inclusive spaces that foster dignity, equity and belonging. Developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).

A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Dynamic pricing solutions

A successful dynamic pricing model can embrace data to reward arts and cultural organisations with increased revenue and a better understanding of their audiences. CRM innovators Spektrix show us new ways of thinking about demand-based pricing and practical tools to turn your goals into reality

Artificial Intelligence: Digital Heritage Leadership Briefing

Explore Dr. Mathilde Pavis‘ insightful briefing on the role of AI in the UK heritage sector, commissioned by The National Lottery Heritage Fund. Understand how AI can enhance heritage and collections management, visitor experience, and business operations, while also learning about the potential risks and mitigation strategies.

AMA’s Digital Marketing Day 2023 Collection

A selection of resources from the sponsors of AMA’s Digital Marketing Day 2023 – The Future is Here.  Without our sponsors this event would not have been possible and we are hugely grateful for their continued support. Dip into this great collection for some added inspiration and insight.

Search Engine Optimisation: a selection of guides and resources

Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.

Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.

A digital marketing toolkit

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.

Five questions to ask before you automate something on your website

Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.

Working together to increase revenue

Maximise every income stream with a collaborative approach to audience experience in the arts. This new ebook by Spektrix, Working Together to Increase Revenue, gives expert advice on uniting marketing, box office and fundraising teams to maximise revenue and support data-led strategy.

The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.

The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.

Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.

Guides

Guidance: Trans-inclusive culture

This vital guidance sets out an ethical framework to support museums, galleries, archives and heritage organisations to realise their potential to create trans-inclusive spaces that foster dignity, equity and belonging. Developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).

A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Dynamic pricing solutions

A successful dynamic pricing model can embrace data to reward arts and cultural organisations with increased revenue and a better understanding of their audiences. CRM innovators Spektrix show us new ways of thinking about demand-based pricing and practical tools to turn your goals into reality

Artificial Intelligence: Digital Heritage Leadership Briefing

Explore Dr. Mathilde Pavis‘ insightful briefing on the role of AI in the UK heritage sector, commissioned by The National Lottery Heritage Fund. Understand how AI can enhance heritage and collections management, visitor experience, and business operations, while also learning about the potential risks and mitigation strategies.

AMA’s Digital Marketing Day 2023 Collection

A selection of resources from the sponsors of AMA’s Digital Marketing Day 2023 – The Future is Here.  Without our sponsors this event would not have been possible and we are hugely grateful for their continued support. Dip into this great collection for some added inspiration and insight.

Search Engine Optimisation: a selection of guides and resources

Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.

Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.

A digital marketing toolkit

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.

Five questions to ask before you automate something on your website

Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.

Working together to increase revenue

Maximise every income stream with a collaborative approach to audience experience in the arts. This new ebook by Spektrix, Working Together to Increase Revenue, gives expert advice on uniting marketing, box office and fundraising teams to maximise revenue and support data-led strategy.

Video

Guidance: Trans-inclusive culture

This vital guidance sets out an ethical framework to support museums, galleries, archives and heritage organisations to realise their potential to create trans-inclusive spaces that foster dignity, equity and belonging. Developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).

A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Dynamic pricing solutions

A successful dynamic pricing model can embrace data to reward arts and cultural organisations with increased revenue and a better understanding of their audiences. CRM innovators Spektrix show us new ways of thinking about demand-based pricing and practical tools to turn your goals into reality

Artificial Intelligence: Digital Heritage Leadership Briefing

Explore Dr. Mathilde Pavis‘ insightful briefing on the role of AI in the UK heritage sector, commissioned by The National Lottery Heritage Fund. Understand how AI can enhance heritage and collections management, visitor experience, and business operations, while also learning about the potential risks and mitigation strategies.

AMA’s Digital Marketing Day 2023 Collection

A selection of resources from the sponsors of AMA’s Digital Marketing Day 2023 – The Future is Here.  Without our sponsors this event would not have been possible and we are hugely grateful for their continued support. Dip into this great collection for some added inspiration and insight.

Search Engine Optimisation: a selection of guides and resources

Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.

Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.

A digital marketing toolkit

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.

Five questions to ask before you automate something on your website

Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.

Working together to increase revenue

Maximise every income stream with a collaborative approach to audience experience in the arts. This new ebook by Spektrix, Working Together to Increase Revenue, gives expert advice on uniting marketing, box office and fundraising teams to maximise revenue and support data-led strategy.

Case studies and articles

Guidance: Trans-inclusive culture

This vital guidance sets out an ethical framework to support museums, galleries, archives and heritage organisations to realise their potential to create trans-inclusive spaces that foster dignity, equity and belonging. Developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).

A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Dynamic pricing solutions

A successful dynamic pricing model can embrace data to reward arts and cultural organisations with increased revenue and a better understanding of their audiences. CRM innovators Spektrix show us new ways of thinking about demand-based pricing and practical tools to turn your goals into reality

Artificial Intelligence: Digital Heritage Leadership Briefing

Explore Dr. Mathilde Pavis‘ insightful briefing on the role of AI in the UK heritage sector, commissioned by The National Lottery Heritage Fund. Understand how AI can enhance heritage and collections management, visitor experience, and business operations, while also learning about the potential risks and mitigation strategies.

AMA’s Digital Marketing Day 2023 Collection

A selection of resources from the sponsors of AMA’s Digital Marketing Day 2023 – The Future is Here.  Without our sponsors this event would not have been possible and we are hugely grateful for their continued support. Dip into this great collection for some added inspiration and insight.

Search Engine Optimisation: a selection of guides and resources

Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.

Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.

A digital marketing toolkit

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.

Five questions to ask before you automate something on your website

Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.

Working together to increase revenue

Maximise every income stream with a collaborative approach to audience experience in the arts. This new ebook by Spektrix, Working Together to Increase Revenue, gives expert advice on uniting marketing, box office and fundraising teams to maximise revenue and support data-led strategy.

Research

Guidance: Trans-inclusive culture

This vital guidance sets out an ethical framework to support museums, galleries, archives and heritage organisations to realise their potential to create trans-inclusive spaces that foster dignity, equity and belonging. Developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).

A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Dynamic pricing solutions

A successful dynamic pricing model can embrace data to reward arts and cultural organisations with increased revenue and a better understanding of their audiences. CRM innovators Spektrix show us new ways of thinking about demand-based pricing and practical tools to turn your goals into reality

Artificial Intelligence: Digital Heritage Leadership Briefing

Explore Dr. Mathilde Pavis‘ insightful briefing on the role of AI in the UK heritage sector, commissioned by The National Lottery Heritage Fund. Understand how AI can enhance heritage and collections management, visitor experience, and business operations, while also learning about the potential risks and mitigation strategies.

AMA’s Digital Marketing Day 2023 Collection

A selection of resources from the sponsors of AMA’s Digital Marketing Day 2023 – The Future is Here.  Without our sponsors this event would not have been possible and we are hugely grateful for their continued support. Dip into this great collection for some added inspiration and insight.

Search Engine Optimisation: a selection of guides and resources

Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.

Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.

A digital marketing toolkit

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.

Five questions to ask before you automate something on your website

Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.

Working together to increase revenue

Maximise every income stream with a collaborative approach to audience experience in the arts. This new ebook by Spektrix, Working Together to Increase Revenue, gives expert advice on uniting marketing, box office and fundraising teams to maximise revenue and support data-led strategy.