How to Day – Copywriting

Writing engaging copy takes thought, understanding, creativity and skill. In This ‘How To’ day focusses on what you need to consider, understand and apply so you can write great copy that draws your audiences in.

The day guides you through how your organisation’s brand drives the way you communicate; having confidence in your organisation’s tone of voice; crafting great email and social copy; and creating an inclusive welcome for everyone through the language you use.

Below you can find a selection of resources, based on the topics explored throughout How To Day – Copywriting from writing effective Calls To Action to microcopy, from compelling social media posts to wired words that work.