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Now, New and Next: The Arts and Technology, what’s next for fundraising?

What are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies? This edition of Now, New and Next from Arts Fundraising & Philanthropy provides a snapshot of ideas to spark interest and thinking and gives some ideas about ... Read more


Published: 2025 | Resource type: Article

Brightly coloured fuzzy felt robot carrying a spanner looking down at an open felt laptop

AI Tools with Andrew Davis. Updated every month.

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.


Published: 2025 | Resource type: Guide/tools

Podcast Corner: marketing trends and predictions for 2025

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.


Published: 2025 | Resource type: Article

A group of people stood together on a grassy bank by a river in a town at dusk. One person is talking to the group. They are stood by an ancient wall.

Research Digest: Environmental Heritage and Place

This research digest draws together the current research on the relationship between cultural heritage, environments and place. The relationship between the environment and heritage has a long history and incorporates a broad range of disciplines from conservation and social geography to climate science. Given this broad church, this digest has focused on two specific areas ... Read more


Published: 2025 | Resource type: Research

iPad being held showing accessibility guidelines and heading hierarchy

Web design brand guidelines: web accessibility

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.


Published: 2024 | Resource type: Guide/tools

Exterior view of the impressive, white arched architecture of the entrance to Amare, The Hague.

From stage to screen: using digital to redefine storytelling

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.


Published: 2024 | Resource type: Article

Two pots of nailvarnish, one yellow, one purple. The varnish lies in puddles and merges together.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

A small car at the beginning of a winding road through a mountain landscape. Two legs wearing white sneakers stick out of the window.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

Bits of a Lego figure including head, body, arms and legs. Plus a Lego spanner.

Websites: Common user testing issues and how to fix them

To help you focus on tackling users’ primary frustrations, the digital agency and arts sector specialists Supercool have identified the top three most common issues that crop up during user testing. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 202 | Resource type: Article

A circuit board with the letters AI at the centre

Art Fund’s AI policy: why, how and what

Mike Keating, Art Fund’s Associate Director – Digital Experience, spoke at AMA’s Digital Marketing Day 2024 about how he and his team developed an AI Policy for their organisation. Mike takes us through his session slides about why they created the AI policy, how they did it, what they included and what they learned along ... Read more


Published: 2024 | Resource type: Guide/tools

Esmee Fairbairn Foundation

The Evaluation Learning Space is supported by the Esmée Fairbairn Foundation and led by the Centre for Cultural Value in partnership with CultureHive, the Arts Marketing Association's knowledge hub.



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