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8 Eco Mindsets. Changemakers with illustration of a garden trowel with eyes and a smile. Conscientious Collaborators with three parts of a beehive with eyes. Justice Defenders with a megaphone. Nature Enthusiasts with a plant. Waste Watchers with a dustbin. Uncompromising Consumers with a shopping bag. Anxious Escapists with a star. Disinterested Disengagers with a silhouette of a bored looking face.

Segmentation: Eco Mindsets

A free segmentation framework to shape environmental sustainability plans and craft messaging that fits your brand and offer. A look at Eco Mindsets, audience insight specialist, MHM‘s targeting and profiling system that helps organisations drive positive behaviour change in support of the environment.


Published: 2024 | Resource type: Guide/tools

The Olympic games rings hang from a window in front of a train platform at St Pancras station in London, in anticipation of the 2010 London Olympic Games.

My essential reads: the economic impacts of major events

How do major cultural, sporting and community events impact their local economies?


Published: 2024 | Resource type: Research

A large crowd watches a band perform on stage at night as brightly coloured confetti is released from the stage.

Understanding the economic impact of UK Cities and Capitals of Culture

What do we know about the impact of UK Cities and Capitals of Culture on the local and visitor economy? In this resource, we consider what we can learn from the evaluations of these cultural mega-events and examine the implications for policy and practice.


Published: 2024 | Resource type: Evaluation reports

A blood pressure measurement kit and a blue, plastic container with pills.

Webinar: How to do a simple health check on your website

In this one-hour webinar, Digital Culture Network‘s Tech Champion for Websites, Andy Leitch will show you how to easily audit your website yourself. You will learn to instantly identify website issues you wouldn’t normally spot, and find out how you can implement these findings to improve the experience of your website visitors.  


Published: 2024 | Resource type: Webinars and films

an oblong shape made up of blue, pink and white layered stripes.

How to support a trans employee

Ren James, Head of Content & Web Projects at Splitpixel guides us through how we can support trans employees. Originally written as a guide for digital agencies it’s equally useful for all types of organisations.


Published: 2024 | Resource type: Article

Arts and everything in between Fail fast, learn fast, succeed fast with Gail Jones

Podcast: Fail fast, learn fast, succeed fast

In this episode of Ticketsolve‘s Arts and Everything In Between podcast, Lucy Costelloe sits down with Gail Jones, Communications Manager at the Crescent Arts Centre, to explore what it means for arts organisations to adopt a fail-fast mentality.  Gail shares Crescent’s strategies for innovation, community engagement, and how they navigate the complexities of arts management ... Read more


Published: 2024 | Resource type: Podcasts

The Arts and Everything In Between Podcast Episode 31. Opening Doors for All. Funding Arts for the Future.

Podcast: Opening doors for all – funding arts for the future

In this episode of Ticketsolve‘s Arts and Everything In Between podcast, host Priya Patel speaks to senior consultant for arts and heritage, Liz Purchase of Philanthropy Company. Liz shares her extensive expertise in fundraising and development, delving into the crucial role that diverse fundraising strategies play in building resilient and inclusive cultural organisations.


Published: 2024 | Resource type: Podcasts

A woman and a young boy work excitedly on a large piece of grey clay.

Toolkit: Museums, emotions and brand

A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.


Published: 2024 | Resource type: Guide/tools

Close-up of woman holding a small child on her lap. Both are looking excitedly into the distance.

Why museums should use emotional branding to grow their support

The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally?  To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces ... Read more


Published: 2024 | Resource type: Research

A woman looks up at a hammerhead shark swimming in a huge aquarium.

Small changes, big results. Innovative approaches to ticketing, fundraising and more

To meet a complex and rapidly changing environment, we need to respond differently. We must make innovation routine. This playbook is full of real-world examples that explore embracing creative approaches to meet longstanding challenges. A Tessitura resource.


Published: 2024 | Resource type: Guide/tools

Esmee Fairbairn Foundation

The Evaluation Learning Space is supported by the Esmée Fairbairn Foundation and led by the Centre for Cultural Value in partnership with CultureHive, the Arts Marketing Association's knowledge hub.



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