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The Creative Freelancer’s Climate Almanac

A collection of useful resources from existing toolkits, alongside templates, wellbeing practices, artist case studies, and book recommendations that support sustainable change towards climate justice. Designed specifically with freelancers in mind, this resource will lighten the load, spark new ways of working, and remind you that you’re not alone in your climate action.


Published: 2025 | Resource type: Guide/tools

Cultural strtegies and futures front cover . A woman with hair tied back, wearing specs and a colourful jacket painting a mural.

Local government: Cultural strategies and futures

Cultural strategies are important elements in how local authorities engage with and support the role of culture and make connections with social, economic, environmental and health and wellbeing outcomes. This report looks at how cultural strategy documents are created, updated and shared and suggests changes in the practice of commissioning and creating cultural strategies. A ... Read more


Published: 2025 | Resource type: Research

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Essentials of AI for Marketing: Resources

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Published: 2025 | Resource type: Guide/tools

Substrakt Benchmark Cultural website performance 2025 Report front cover

Benchmark report: Cultural website performance (2025)

The second edition of Substrakt’s annual website benchmark report, analysing the website data of 87 cultural organisations across the UK, Europe and North America, from January to December 2024. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at ... Read more


Published: 2025 | Resource type: Research

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Challenging embedded whiteness: Tool for culture change

Staff at the Museum of London (now known as London Museum) alongside researchers from the Research Centre for Museums & Galleries at the University of Leicester and partners have developed a tool to challenge everyone in the museum to work differently – in ways which challenge inequity and foster an environment in which everyone can ... Read more


Published: 2025 | Resource type: Guide/tools

let's get real_ value_ report cover

Let’s Get Real: Value Report

Let’s Get Real: Value (LGR Value) focused on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement. This full report includes recommendations for those who want to grow their digital maturity and improve the value and impact of their digital activities.


Published: 2025 | Resource type: Evaluation reports

Bea Udeh and Keisha Thompson recording The Diverse-C-Tea podcast,

The Diverse-C-Tea Podcast

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Published: 2025 | Resource type: Podcasts

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Search Engines and SEO for AI Generative Search

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.


Published: 2025 | Resource type: Article

Now, New and Next: The Arts and Technology, what’s next for fundraising?

What are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies? This edition of Now, New and Next from Arts Fundraising & Philanthropy provides a snapshot of ideas to spark interest and thinking and gives some ideas about ... Read more


Published: 2025 | Resource type: Article

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AI Tools with Andrew Davis. Updated every month.

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.


Published: 2025 | Resource type: Guide/tools

Esmee Fairbairn Foundation

The Evaluation Learning Space is supported by the Esmée Fairbairn Foundation and led by the Centre for Cultural Value in partnership with CultureHive, the Arts Marketing Association's knowledge hub.



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