Digital on a shoestring – panel session

Using practical examples from the sector and resources on offer on the Digital Heritage Hub, this Reflect, Share, Inspire panel session reflects on how heritage organisations with limited time and budget can utilise digital tools to create content that can reach and engage with more people. It provides practical solutions and ideas to help heritage organisations develop engaging digital content.

Five women sitting on a stage with large screen behind
Photo by Owen Billcliffe/

Digital on a shoestring – panel session

This recording has closed captions in English, simply click on the closed captions symbol CC on the video below. This recording is 48 minutes in length. More resources relating to this topic can be found in the session resource pack: Digital on a Shoestring. Download transcript of this session (Word 62KB).


More help here

A crowd of tourists taking photos of the Mona Lisa with their mobile phones

Doing digitisation on a budget: a guide to low-cost digital projects

Digitisation can include making copies of physical originals in digital form, such as by scanning or photographing collections. It can also include projects that improve the quality or management of your existing digital collections. This guide was produced with the aim of sparking creative thinking on how your own digitisation project can use or adapt strategies that have been tried and tested by others.

A pair of glasses, a notebook, and a calculator sit on a plain purple background

How do I budget for content creation and sharing?

Content creation can be costly, whether you’re generating it internally or using external partners.  In this resource Laura Stanley looks at the ways small to medium-sized heritage organisations can budget for creating content and outline the costs of sharing it with your audience.

Farm yard with people undertaking archaeological dig

How to undertake digital marketing on a budget

In this resource, Ranjit Atwal provides a seven-step plan for digital marketing on a budget — know your target audience; define what you want to achieve; learn about digital channels, platforms and spaces; shape your brand’s voice and tone; get your content right; embed digital into marketing funnels; and finally track and optimise — evaluate the digital marketing activity you’re doing.

Published: 2023
Resource type: Webinars and films

Creative Commons Licence Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Digital on a shoestring – panel session (2023) by Delphine Jasmin-Belisle Hannah Cunliffe Dr Kim Simpson Jade Staiano Laura Stanley, Charity Digital supported by The National Lottery Heritage Fund, licensed under CC BY 4.0


More help here

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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