This webinar recording is 41 minutes in length.
This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.
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In this webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.
Digital skills for fundraising have become even more important for all organisations. In this webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and email, through to inspiring audiences and supporters, and making a visual impact.
Michelle Wright explains how to create the right fundraising strategy for your organisation. She looks at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set your goals strategically and how to embed fundraising across your organisation, getting the rest of the team on board and making sure your strategy sticks.
Published: 2021
Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence
