Fideo: Sut i ddefnyddio ebyst yn fwy effeithiol — arfer gorau mewn marchnata drwy ebost

Yn y fideo yma, mae Matt Ecclestone yn rhannu ei brif gynghorion ar arfer gorau marchnata drwy ebost gan ganolbwyntio ar ebyst marchnata a newyddlenni ebost. Mae'n edrych ar ffyrdd o'ch helpu i fesur effeithiolrwydd eich ymgyrchoedd marchnata drwy ebost gan gynnwys cyfraddau clicio ymlaen a chyfraddau agor; profi AB; ac asesu'r amserau gorau i anfon eich ebyst. Mae hefyd yn rhannu ei gynghorion ar wneud eich ebyst a'ch newyddlenni ebost yn hygyrch o ran eu cynnwys a'u ffurf.

Mae'r adnodd hwn ar gael yn Saesneg a Chymraeg

Video: How to use emails more effectively — email marketing best practice

Mae capsiynau caeëdig yn y recordiad yma, yn Gymraeg a Saesneg. Cliciwch ar symbol CC y capsiynau caeëdig ar y fideo isod a dethol eich dewis iaith. Mae’r recordiad hwn 34 munud o hyd.

Lawrlwythwch trawsgrifiad o gapsiynau Saesneg (ffeil Word 46kb).

Cafodd y sesiwn yma ei recordio yn rhan o Ddiwrnod Sgiliau Digidol y Lab Treftadaeth Ddigidol a’i chynhyrchu yn rhan o’r Lab Treftadaeth Ddigidol ― rhaglen datblygu sgiliau digidol ar gyfer sefydliadau treftadaeth bach i ganolig eu maint yn y DU. Cafodd ei hariannu gan Gronfa Dreftadaeth y Loteri Genedlaethol yn rhan o’r Fenter Sgiliau Digidol ar gyfer Treftadaeth.

More help here

Pieces of yellow lined paper shaped to form a speech bubble.

Top tips on using emails to increase visitor engagement and loyalty

Email continues to be one of the most successful tools to increase engagement and loyalty that we’ll find in our digital toolbox. Emails can give you the perfect opportunity to show new and returning visitors what your organisation is about and why they want to find out more. Matt Ecclestone shares 10 top tips to boost loyalty, build engagement and make your emails the best that they can be.

How to use segmentation to understand audiences

In this resource Edward Appleyard looks at the different approaches to segmenting your online audiences including personas and empathy mapping, and how your organisation can use that insight to develop new audiences and improve your digital engagement.

Browse related resources by smart tags:

Audience development Digital engagement Email Email marketing Online audience engagement

Published: 2021

Resource type: Webinars and films

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: How to use emails more effectively — email marketing best practice (2022) by Matt Ecclestone supported by The National Lottery Heritage Fund, licensed under CC BY 4.0

More help here