Video: How to use emails more effectively — email marketing best practice

In this video, Matt Ecclestone shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He looks at ways to help you measure the effectiveness of your email marketing campaigns including click-through and open rates; AB testing; and assessing the best times to send your emails. He also shares his tips on making your emails and email newsletters accessible in terms of content and format.

This resource is available in English and Welsh
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Photo by Brett Jordan on Unsplash

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