Using analytics to understand reach, engagement and conversion of your online audiences

All digital channels have different metrics and ways of reporting, so the challenge is often to find a consistent way to report your stats across all channels. In this resource, Trish Thomas explains how to use the analytics from both your website and social media channels to understand and report on reach, engagement and conversion rates of online audiences.

This resource is available in English and Welsh
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Photo by Chengting Xie on Unsplash

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