Using analytics to understand reach, engagement and conversion of your online audiences

All digital channels have different metrics and ways of reporting, so the challenge is often to find a consistent way to report your stats across all channels. In this resource, Trish Thomas explains how to use the analytics from both your website and social media channels to understand and report on reach, engagement and conversion rates of online audiences.

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Photo by Chengting Xie on Unsplash


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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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