How to turn digital into earned income

How do we justify investing in digital at high cost, when the likely returns are minimal and when audiences still expect digital content should be free or minimal cost? David Johnson, Director of Strategy and Programmes, Cause4 looks at how to balance live and digital activity to maximise income.

This resource is available in English and Welsh
A pink piggy-bank wearing a face mask surrounded by stacks of coins and candles
Photo by Konstantin Evdokimov on Unsplash

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