This webinar recording is one hour and 20 minutes in length.

This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

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Video: Getting started with digital fundraising

In this webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.

 

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Digital skills for fundraising have become even more important for all organisations. In this webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and email, through to inspiring audiences and supporters, and making a visual impact.

 

How online events had a positive impact on audience engagement and donations for a small heritage organisation

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Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: How to develop an effective fundraising strategy (2022) by Michelle Wright supported by The National Lottery Heritage Fund, licensed under CC BY 4.0