Video: How to use free analytic tools to understand your digital audiences

Trish Thomas explains how to use free analytics tools to help you understand the demographics, behaviours and motivations of your digital audiences. Trish guides you through the best metrics to focus on in Google Analytics and in the native stats in your content and social media channels.

A young girl sits excitedly as more glitter is added to the large butterfly being painted on her face.
Image by Christoph Schütz from Pixabay

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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