Fideo: Awtomeiddio ebost - sut i wneud eich bywyd yn haws

Mae e-byst yn chwarae rôl bwysig mewn marchnata digidol a gall llwyfannau marchnata drwy ebost eich helpu i wneud y mwyaf o'r teclyn marchnata hwn. Yn y fideo yma, a gafodd ei recordio yn ystod Diwrnod Sgiliau Digidol y Lab Treftadaeth Ddigidol, mae Paul Blundell yn eich cyflwyno i ystod o ddarparwyr i ddangos sut gall awtomeiddio ebost wneud eich bywyd gwaith yn haws a'ch helpu i benderfynu p'un i'w ddefnyddio.

Mae'r adnodd hwn ar gael yn Saesneg a Chymraeg

Video: Email automation — how to make your life easier

Mae capsiynau caeëdig yn y recordiad yma, yn Gymraeg a Saesneg. Cliciwch ar symbol CC y capsiynau caeëdig ar y fideo isod a dethol eich dewis iaith. Mae’r recordiad hwn 40 munud o hyd.

Cafodd y sesiwn yma ei recordio yn rhan o Ddiwrnod Sgiliau Digidol y Lab Treftadaeth Ddigidol a’i chynhyrchu yn rhan o’r Lab Treftadaeth Ddigidol ― rhaglen datblygu sgiliau digidol ar gyfer sefydliadau treftadaeth bach i ganolig eu maint yn y DU. Cafodd ei hariannu gan Gronfa Dreftadaeth y Loteri Genedlaethol yn rhan o’r Fenter Sgiliau Digidol ar gyfer Treftadaeth.

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Pieces of yellow lined paper shaped to form a speech bubble.

Top tips on using emails to increase visitor engagement and loyalty

Email continues to be one of the most successful tools to increase engagement and loyalty that we’ll find in our digital toolbox. Emails can give you the perfect opportunity to show new and returning visitors what your organisation is about and why they want to find out more. Matt Ecclestone shares 10 top tips to boost loyalty, build engagement and make your emails the best that they can be.

How to use segmentation to understand audiences

In this resource Edward Appleyard looks at the different approaches to segmenting your online audiences including personas and empathy mapping, and how your organisation can use that insight to develop new audiences and improve your digital engagement.

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Digital Digital engagement Digital marketing Digital tools Email Email marketing

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Resource type: Webinars and films

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: Email automation — how to make your life easier (2022) by Paul Blundell supported by The National Lottery Heritage Fund, licensed under CC BY 4.0

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