This recording has English subtitles and Welsh closed captions. Simply click on the closed captions symbol CC on the video below to select the Welsh captions. This webinar is 1 hour and 17 minutes in length and has subtitles.

This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

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How can heritage organisations achieve online sales and visitor targets?

In this comprehensive guide, Chris Unitt provides a strategy to help your organisation achieve its online sales targets. From the type of products you sell online through to successful sales on an e-commerce platform that works for your organisation. Chris offers guidance on how to drive traffic to your online shop and how to measure success by tracking purchases through Google Analytics.

 

Accessible Marketing Guide

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin in partnership with AMAculturehive, with support from the Unlimited, Artsadmin and Shape Arts teams. The guide is also available as a PDF, large print, audio and Easy Read formats.

 

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: Digital engagement ― how to develop audiences (2022) by Chris Unitt supported by The National Lottery Heritage Fund, licensed under CC BY 4.0