Digital audience engagement during a heritage project … and a pandemic

In this case study,  Abby Jones explains how Hereford Cathedral adopted a new digital approach to their audience engagement activities including developing a Virtual Work Experience programme, sharing video recordings of talks and lectures on YouTube and producing online content to complement in-person events.

This resource is available in English and Welsh
Hereford Cathedral welcoming visitors to Heritage Open Days 2020.
Image courtesy of Hereford Cathedral ©.

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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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