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Video: How do I create engaging content for physical and online audiences?

In this video, we show heritage organisations how they can create great content for their hybrid events, wherever their audience are joining from.


This resource is available in English and Welsh
A group of people with their back to the camera looking at paintings in a museum
Image courtesy of Shutterstock©
A group of people with their back to the camera looking at paintings in a museum

Video: How do I create engaging content for physical and online audiences?

This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is five minutes long.

 



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Red mobile phone on grey table alongside white earphones

Video: How do I create great video content using my mobile phone?

In this video, we show heritage organisations how they can film videos using their mobile phones, including tips on lighting and sound.

 
A pair of glasses, a notebook, and a calculator sit on a plain purple background

How do I budget for content creation and sharing?

Content creation can be costly, whether you’re generating it internally or using external partners.  In this resource Laura Stanley looks at the ways small to medium-sized heritage organisations can budget for creating content and outline the costs of sharing it with your audience.

 
Aerial photo of people inside foyer of Titanic Belfast

How to run excellent online events to engage my visitors

Online events and activities have been essential for heritage organisations to stay connected with their visitors and audiences over the past two years during the pandemic. They can also help organisations to expand audiences, increase accessibility and engage with new communities. In this resource, Danielle Patrick provides clear guidance on what to think about when organising an online event from understanding your audience’s needs, through to planning, programming, marketing, delivering and evaluating your event.

 

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Content Digital content Events Hybrid
Published: 2022
Resource type: Webinars and films


Creative Commons Licence Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: How do I create engaging content for physical and online audiences? (2022) by Laura Stanley, Charity Digital and Sam Coffey supported by The National Lottery Heritage Fund, licensed under CC BY 4.0




 
 


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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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