Depending on the nature of change that you wish to initiate, different forms of data collection and research will be required to support your actions. Whether it is conducting staff surveys, audience surveys, visitor observations or understanding organisational process and workflows – collecting relevant data is a critical aspect of leading change. This guide provides a recommended methodology to help you evaluate and plan for digital business model innovation.
79. What research might I need to undertake to help plan for digital business model innovation?
Before making any change to your business model, it is essential to undertake research and to model different possibilities. This is especially the case in anticipating what innovations you may need to make to integrate digital into your business model.