79. What research might I need to undertake to help plan for digital business model innovation?

Before making any change to your business model, it is essential to undertake research and to model different possibilities. This is especially the case in anticipating what innovations you may need to make to integrate digital into your business model.

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Image courtesy of VisitBritain © Tristan Vince
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Level 3

Depending on the nature of change that you wish to initiate, different forms of data collection and research will be required to support your actions. Whether it is conducting staff surveys, audience surveys, visitor observations or understanding organisational process and workflows – collecting relevant data is a critical aspect of leading change. This guide provides a recommended methodology to help you evaluate and plan for digital business model innovation.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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