

Depending on the nature of change that you wish to initiate, different forms of data collection and research will be required to support your actions. Whether it is conducting staff surveys, audience surveys, visitor observations or understanding organisational process and workflows – collecting relevant data is a critical aspect of leading change. This guide provides a recommended methodology to help you evaluate and plan for digital business model innovation.
Levels

You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.