The use of digital assets, whether these are created digitally from the outset (photography, video, VR/AR, GIS etc) or through the digitisation of existing assets, can provide important revenue streams as well as valuable marketing and audience engagement content. This guide explores the potential of digital assets with expert advice.
82. How can we maximise existing assets digitally and how can these be used to develop new revenue streams?
There are an increasing number of inventive ways to use your existing assets in a digital format to increase audience engagement and revenue streams. Identifying which will work best for your organisation is key to making the most of these exciting new opportunities.