82. How can we maximise existing assets digitally and how can these be used to develop new revenue streams?

There are an increasing number of inventive ways to use your existing assets in a digital format to increase audience engagement and revenue streams. Identifying which will work best for your organisation is key to making the most of these exciting new opportunities.

A bridge and skyscrapers illuminated at night
Image by James Newton ©
A bridge illuminated at night over a river
Level 2

The use of digital assets, whether these are created digitally from the outset (photography, video, VR/AR, GIS etc) or through the digitisation of existing assets, can provide important revenue streams as well as valuable marketing and audience engagement content. This guide explores the potential of digital assets with expert advice.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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Heritage Digital
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