93. How do I know that our digital services and new technology is giving sufficient return on investment?

Making a choice about what software and new technology to invest in is a big decision. But how can you objectively measure whether it is a good decision? A return on investment (RoI) approach will help you calculate whether it is the right investment for your organisation.

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Image courtesy of VisitBritain © Escape The Smoke
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Level 2

Once you have assessed the suitability of new software and technologies to your heritage organisation, this guide explores return on investment approaches to help you establish whether you will gain sufficient benefit.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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