85. What data do we need to collect and analyse to support strategic decision-making?

Strategic decision making involves balancing your intentions with how you adapt to the here and now. A key part of this is being able to choose what data to collect to support your decision-making processes.

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Image courtesy of Ioan Said Photography © Ioan Said
A couple standing on a bridge under a large ornate clock
Level 3

How do you make strategic decisions and what role does data and evidence play in your decision-making processes? This guide looks at the potential to improve the way you review your options by incorporating an assessment of the available internal and external data that’s relevant to the decision you are about to take.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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