78. How do I change our business model and how do I present this to our Trustees and team?

Adopting digital technologies may need you to adapt and renew your business model. To do so, you need to take your team with you. Using a simple framework will help you identify what needs to change and share your vision for new ways of working.

Two cyclists riding on a beach on a sunny day
Image courtesy of VisitBritain © Joe Wainwright
Three cyclists enjoying a bike ride
Level 2

It is important that a new business model is broken down into actionable steps. This guide offers advice and a framework to help identify a roadmap which provides clear steps to ensure buy-in.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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