94. Where are the best sources of information in the creative and heritage sectors to keep up-to-date with emerging trends?

It can be difficult to keep up to date with the latest information and emerging trends in the fast-evolving world of digital. You need to know where to look to be able to select the tools and resources that are most appropriate to your organisation.

A woman hangs her head out of the window of a steam train and admires the view
Image courtesy of VisitBritain © Ben Selway
A woman in a yellow jacket sitting on a rock with arms raised aloft, admiring a countryside view
Level 2

Keeping up with digital trends can be daunting for a small to medium-sized heritage organisation. Limitations on your time and budget make it challenging to research and understand which emerging digital activity might be of interest or benefit to your organisation. This guide aims to signpost tools and resources you can access to keep abreast on what’s new in digital.

A collage of individual photographs of people showing a range of ages, genders and ethnicity
Level 1

A great way to keep up with emerging digital trends and what’s happening more generally in the heritage sector is to establish communities of practices – groups of like-minded professionals who can share insights, learning and experiences and provide support when it is needed. This guide aims to explain what a community of practice is, how to create one and why your heritage organisation might benefit from establishing such a community.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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