68. How can we use digital to widen participation and engage with ‘hard-to-reach’ audiences and vulnerable groups?

Digital opportunities provide your organisation with the tools to increase participation and engage with under-represented and ‘hard-to-reach' groups. You can embrace digital to establish inclusive practices and set the foundations for positive change in this area.

An artist's rendition of the inside of a gallery at Nottingham Castle
Image courtesy of Nottingham City Council/Nottingham Castle ©
A young couple read an exhibit at the Charles Dickens Birthplace Museum, a small, terraced house in Old Commercial Road in Portsmouth, Hampshire
Level 1

This resource highlights how heritage organisations can engage with ‘hard-to-reach’ audiences and widen the participation of underrepresented groups. It explains how to improve digital participation, develop socially inclusive practices and embrace the heritage insights of source communities. By doing so, you can start to establish the trust needed to involve groups that may have previously been excluded from the heritage sector.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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Heritage Digital
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