This resource highlights how heritage organisations can engage with ‘hard-to-reach’ audiences and widen the participation of underrepresented groups. It explains how to improve digital participation, develop socially inclusive practices and embrace the heritage insights of source communities. By doing so, you can start to establish the trust needed to involve groups that may have previously been excluded from the heritage sector.
68. How can we use digital to widen participation and engage with ‘hard-to-reach’ audiences and vulnerable groups?
Digital opportunities provide your organisation with the tools to increase participation and engage with under-represented and ‘hard-to-reach' groups. You can embrace digital to establish inclusive practices and set the foundations for positive change in this area.