51. Why might digital change be a necessary disruption for my organisation?

Managing change in the cultural and heritage sector is necessary but also challenging. Explore business strategies to help you successfully manage change allowing you to use new technologies to improve engagement with your current audiences or to reach new ones.

Illuminated Walmgate Bar in York, British heritage city

Illuminated Walmgate Bar in York courtesy of Visit York ©

Light installation from Illuminating York, British heritage city

Why might digital change be a necessary disruption for my organisation?

Managing change is necessary in a landscape of rapid changes and emerging new technologies. This resource introduces a practical tool to help heritage organisations make the most of the opportunities that digital innovation may offer. Exploring the art of ‘improvisation’, you will learn how to embrace productive change.

Levels

1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 2 2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 3 3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.