59. What are the ‘quick wins’ in a digital strategy?

You don’t have to start big with your digital transformation. As you take your first steps into developing your digital strategy, you can achieve quick wins in marketing areas such as data analytics, website design, SEO and social media marketing that deliver maximum impact with minimum resources.

An Avro Lancaster overflies the spire of the International Bomber Command Memorial, Lincoln.
Image courtesy of Heritage Cities © Photo Jim Dooley
Poppies foreground an atmospheric image of the memorial spire at the International Bomber Command Centre, Lincoln
Level 1

Developing a digital strategy is an ongoing process and heritage organisations should strive to identify and implement improvements that will deliver continuous value. However, implementing a quick wins strategy will enable your organisation to achieve immediate results whilst setting the foundations for long-term digital transformation. This resource offers some ‘top tips’ on simple ways to get started.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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