69. How have heritage organisations successfully targeted international online audiences?

Digital tools mean your collections, heritage and culture can be readily shared all over the world, leading to many benefits for your organisation. Explore how to increase your reach and use digital to go beyond a physical offering and experience.

A large statue of a cross overlooks a lighthouse in the distance
Image courtesy of Visit Britain © Adam Burton
Two dragon boats sitting on a river
Level 2

Harnessing digital tools can not only improve your local engagement but also open your organisation to international audiences. The motivations for doing this and the observed benefits to your organisation are explored in this resource. It provides some top tips for increasing international reach and examines a successful case study.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

Arts Marketing Association
Heritage Digital
University of Leeds logo
The Heritage Fund logo